R/GA has announced that long-term senior R/GA executive, Rebecca Bezzina, has been appointed the new SVP, managing director for its London office.
An industry pioneer in transformative work for clients and company growth, Bezzina joins R/GA London as SVP MD after five successful years at R/GA Australia, where she played an instrumental role in the growth of the Sydney and Melbourne offices, first as client services director and then as MD for three years.
After recently being named Campaign Magazine’s Digital Innovation Agency of the Decade, Bezzina will lead R/GA London into its next exciting chapter, helping clients to understand technology as a disruptive force, and an answer to those disruptive forces.
Says Sean Lyons, global CEO, R/GA: “I couldn’t be happier to officially welcome Becs back to R/GA as the new MD for our London office. She has a proven record of delivering the work that drives business success for our clients, while building and leading the teams necessary to do it, and her understanding of our unique DNA coupled with her optimism and energy make her an R/GA-er through and through. We look forward to watching the work and our culture of design and innovation continue to flourish under her leadership.”
Says Bezzina: “I’m thrilled to be back at R/GA and to be given the opportunity to lead this group of hugely talented creatives, designers and technologists. R/GA is a company that has never stood still – so while coming back feels familiar in some ways, it’s also just as new, different and exciting as the first day I joined the company. I and the whole London team are already focused on the next decade of innovation, and the growth opportunities out there for our clients and for us. I can’t wait to get going.”
Founded in 2006, R/GA London has gone on to win every industry award including Gold Lions, Clios, D&AD Pencils and Eurobest Grand Prixs, as well as its Innovation Agency of the decade win in 2019. R/GA London has both broad and deep expertise in everything from creating the next generation of digital banks, helping legacy retailers transform their e-commerce strategy experience, and helping brands harness the power of Machine Learning & AI to pioneer a more human future. Under Bezzina, the agency will continue to maintain these standards of creative excellence, while also accelerating new capabilities that will strengthen its position as the innovation partner for brands and businesses looking to transform.
Before joining the London office, Bezzina spearheaded new business and relationships, and drove digital transformation for clients at R/GA Australia. Under her leadership the offices created award winning work that picked up at all major award shows. Prior to R/GA, Bezzina led a number of blue-chip accounts at M&C Saatchi/ Mark for over five years.
As a trusted strategic partner, she delivered award-winning, transformational work for Google, News Ltd, Nestle and Qantas, Qantas Frequent Flyer, before leading Australia’s largest account the Commonwealth Bank to the agency and ushering in their highly successful repositioning. Bezzina has enjoyed a rapid rise in the industry which also included being awarded Young Direct Marketer of the Year and Top 30 Under 30 Nomination leaders to watch in Australia.