Former Ogilvy Health China regional ECD Pete Smith joins Bastion Brands as head of art

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Former Ogilvy Health China regional ECD Pete Smith joins Bastion Brands as head of art

Australia’s fastest growing healthcare specialist creative agency, Bastion Brands, has appointed Pete Smith as its head of art.


Smith is one of the healthcare creative agency sector’s most experienced creative talents. He brings more than 20 years’ healthcare advertising experience, and has been the creative force behind the launch of some of the region’s most successful healthcare brands.

He began his healthcare advertising career at Curtis, Jones and Brown as an art director, and went on to lead the agency creatively before heading overseas. Smith recently returned home after seven years in China as the regional ECD at Ogilvy Health.

Smith will join Bruce Williams, Bastion Brands creative director, to help drive the agency’s creative offering.

Says Smith: “I’m incredibly excited about joining Bastion Brands and to help bolster its already formidable creative reputation. Independent, agile, creative and specialised agencies are the best place to be.”

Says Brice Williams, CD, Bastion Brands: “I’m delighted to have a person as passionate and hard-working as Pete as part of the Bastion Brands creative team. Pete will help reinforce our capability in digital, design and overall art-direction. Pete’s years of experience leading award-winning creative divisions in China also now gives us a wealth of experience as we extend our client base regionally.”

Says Simon Davies, founder and CEO at Bastion Brands: “Pete is our eighth new hire in the past three months. His skillset and experience is a perfect addition to the evolution of our creative firepower as we increasingly deliver more creative, complex digital solutions to clients.”

Bastion Brands is Australia’s leading independent communications agency specialising in helping pharmaceutical and other health related businesses and causes build success.