Former Nakatomi MD Emad Tahtouh joins Deloitte Digital as head of creative technology

Deloitte Digital has announced the appointment of globally renowned and multi award-winning creative innovator Emad Tahtouh to the role of principal, leading the growing creative technology and creative assets functions of the business.

Tahtouh joins Deloitte Digital after most recently leading the pioneering creative technology company Nakatomi, where he helped create some of the decade’s most award-winning work.

The new role will see Tahtouh working alongside Deloitte Digital’s chief creative officer, Matt Lawson, and head of assets, Brad Milliken, to develop innovative and ownable products, services, and experiences for clients in Australia and across the Asia Pacific region.

Says Tatouh: “The team and capability at Deloitte Digital is second to none. It is an advanced and rapidly growing powerhouse of creative, design and Implementation capability, and having the opportunity to work in both the creative technology and assets teams gives me the ability to help shape and build new Innovations that bridge both worlds.

“I have a burning desire to make things better, by using technology to enhance people’s lives and bring rich and meaningful experiences to the world. Matt and Brad have both built incredibly talented teams, that are producing world class and highly successful work. I’m absolutely thrilled to be joining the team.”

Says Matt Lawson, chief creative officer, Deloitte Digital: “We’ve been in awe of the work that Emad and team have produced over the last ten years, and we can’t wait to see what he can do in a place like this with the resources at his disposal.”

Says Brad Milliken, head of Deloitte Consulting’s Asset Program: “Emad will help turbocharge our products and solutions. His experience is not that of your traditional consultant, which is why we’re excited to see how he can help us change the way consulting happens.”

Tahtouh’s appointment comes at a time of great excitement for Deloitte Digital, with the local business now employing over 700 creative and digital specialists across Australia.

Deloitte Digital’s reputation as a creative, technology and marketing consultancy continues to grow with the brand achieving a leadership position in the recent Gartner Global Marketing Magic Quadrant winning Consultancy of the Year from Campaign Asia, and enjoying a successful Cannes Lions result only this week.

In 2021 the consultancy is focussed on connecting creative thinking into every aspect of the business, and driving a world-first, world-class agenda through its ‘Hello New’ brand positioning.