Former Howatson+Co and CHEP CSO Lilian Sor joins Princess as Chief Strategy Officer

Princess – A Creative Company has today announced Lilian Sor’s appointment as Chief Strategy Officer.

In the newly created position, Sor will be leading the company’s strategic output across key clients including MLC, IG Group and Pure Animal Wellness, amongst others.

Sor was previously Chief Strategy Officer at Howatson+Company, and prior to that held the same role at CHEP, where Berger served as Managing Director of the Sydney office. Before CHEP, she spent four years at Clemenger BBDO Sydney, joining as CSO in mid-2018 after six years in the UK at top agencies including Grey London and AMV BBDO. Earlier in her career, Sor also held roles at Host and Lavender.

Commenting on the appointment, the Princess founders said: “While Lil’s only joined the team this year, the impact she’s had to date has felt as though she’s been with us from day one.

“Lil’s appointment is about complementing our military-grade creative firepower with world-class strategic smarts, rigour and discipline to ensure we’re directing it all in the right places. Importantly, she’s someone we admire and trust on a personal level, and who shares our ambition and relentless drive to make the best work of our careers on behalf of our clients.”

Says Sor: “Coming to Princess feels like coming home. A place where we can all relax and let our minds free to wander to fantastic places in service of the brands that we work alongside.

“Just as importantly, it’s also a place where we can feel free to openly disagree with one another and still know that we’ll have a delightful lunch round the table together talking about what we’re all watching on iView. The work we’ve created in the last six months is world class, and I can’t wait to see what our collective futures hold.”

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