Former Hardhat ECDs Chris Hince and Andy Segal launch the ‘DisOrder of Australia’ campaign to pay tribute to Australia’s activists
As debate heats up again around January 26, freelance creatives Chris Hince and Andy Segal, ex-Hardhat ECDs, wanted to spark some fresh conversations, and show why protest really matters to our people and the planet.
While the Governor General will celebrate and award the Order of Australia, Hince and Segal have launched a new award, The DisOrder of Australia, to pay tribute to those who fought for change in ‘23.
Says Segal: “Over the years, we’ve seen the rise and need for protest across our country. There are just so many issues where there is inequality and government inaction, that we wanted to acknowledge the passionate activists who aren’t afraid to fight the good fight. At the same time, we hope to inspire others to join.”
Says Hince: “We approached production companies and activist groups to lend a hand, and they all said yes immediately. It was nice, because yes is a word we didn’t hear enough of in ’23.”
The launch spot features climate activists Charlotte Gallace and Diana Bolandparvaz from School Strikes 4 Climate, and Freja Leonard from Friends of Earth.
This year, an award will be given to an individual and a group or organisation.
Says Segal (above left): “That’s not to say there should only be two winners. Next year, our aim is to give out more awards across different categories.”
Says Hince (above right): “The Order of Australia is given to people who do great work, and we’re not taking away from that. This is the award for those who stand up to the establishment and say enough is enough.”
The awards have been uniquely handcrafted by Waterside Metal Art.
This year the three judges for the awards are Freja Leonard from Friends of the Earth, prominent social activist from Extinction Rebellion Brad Homewood and leading senior advocacy campaigner Adam Valvasori.
Find out more about the Disorder of Australia at disorderofaustralia.com.au, and follow @disorderofaustralia on Instagram.
Founders and Creative: Hince and Segal
Production Company: Guilty
Executive Producer: Jason Byrne
Director: Yianni Rowlands
Photographer: Tom Franks
Sound: Craig Conway, Final Sound
26 Comments
wokeness and whining
Why?
Amazing! Love this so bloody much!
this can’t be serious
Is this for the next season of Gruen?
As above
Take a shot for every time someone says ‘woke’
Hmm, seems more like a year 2 idea.
Inequality is good. The last thing I want to live in is a society where the government aims to make everyone equal. Stalinism, anyone?
Anarchy placards when so much current year activism is about forcing conformity on others and crying out for more government control? Interesting choice.
Climate activists awarding environmentally disastrous forged metal badges to other climate types.
Let’s look at it in year 3
The comment section tho… Concerning how many fascist boomers there still are in advertising.
I don’t hate it, just feels a bit like someone had the idea of (dis)order of australia and crafted an entire thing around that one pun.
The irony of using that label against those who see things differently to you.
“Fascist boomers …” lol
Nah,all the Boomers in advertising are well gone.
But rest assured they are still having very long lunches in flash restaurants with old creative mates having a laugh at just how much fun adverting used to be.
To all you so called ‘activists’ who are so very anti-establishment. You work in advertising, You ARE the establishment.
This might be the most boneheaded take I’ve ever heard on anything.
100%. The lack of awareness is pretty shocking. “Still punk AF”, as they go get their Ampol/Lamb/Pharma brief in their Ramones T-shirt they got from H+M.
The cool people that cut down a statue. You are awesome. You deserve a medal.
What’s cool about it?
…as you say ,those ‘cool people’ are um quite um ‘awesome’.Just not sure they’ll be reading Campaign Brief,so you better let them know about your award some other way.
I think they were being ironic. I hope so, anyway.
I wouldn’t be so sure about that.
Sadly.
Like you’d expect some mixed up teenager to do. You should be penalised for stealing time from unsuspecting viewers.