Former Droga5 Sydney CEO Sudeep Gohil joins KPMG Australia in head of brand strategy role


Sundeep_Gohil_KPMG.jpgKPMG Australia has hired Sudeep Gohil. He will play two key roles: working as part of Customer, Brand and Marketing Advisory (CBMA) business helping clients with brand strategy; and working with the firm, providing strategic guidance to KPMG’s own brand and market positioning.

Gohil joins KPMG Australia from Publicis Worldwide India where he held the role of managing partner and chief strategy officer. Prior to Publicis Gohil was group strategy director at 72andSunny and LA.

Sudeep has established himself as a strategic leader within the global brand and advertising industry, with two decades in leadership roles at some of the world’s top agencies including BBH, Wieden + Kennedy, Droga5, 72andSunny LA and Publicis Worldwide India. He has blended agency management with client work, supporting business transformation and shaping brand strategy for many of the world’s most recognised organisations including Netflix, Nike, Coca-Cola, and UNICEF.

In Australia he was co-founder of health-tech startup Tyde, which he founded following eight years at Droga5, where he was also CEO and founder of its Sydney office. Australian born, Gohil’s career has taken him to Mumbai, Los Angeles, London, New York, Singapore, Tokyo and Portland.

Says Paul Howes, partner-in-charge, KPMG CBMA: “We are delighted to be bringing Sudeep into the KPMG team. His global viewpoint, in-depth experience working on marketing strategy for leading brands, and his entrepreneurial approach fit perfectly what our clients are looking for.”

Gohil is the latest industry leader to join KPMG’s CBMA business since it was established in July 2017 as it has grown to more than 100 specialists including the recent acquisition of UDKU. He joins other arrivals including Andrew Baxter (former chairman of Publicis Communications), partners Carmen Bekker (ex-JWT) Amanda Hicks (Acuity), Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia); directors Karen Halligan (ex-Zenith), Louise Pogmore (ex-One Green Bean), Melanie Evans (formerly GM of Business to Business IT at Telstra) and Ross McLelland (formally head of customer research at Telstra).

Says Margaret Cowle, national managing partner brand and engagement for KPMG Australia: “Besides capturing his skills for the benefits of our clients, Sudeep will also play an important role in shaping KPMG’s own brand in Australia, working with our internal brand, marketing and communications team to help further differentiate what KPMG means in an ever-evolving market. We are incredibly excited to have him join the firm.”

Says Gohil: “I’m immensely pleased to be joining the team at KPMG. Moving back to Australia, I wanted to be 100% sure I joined a genuinely forward-thinking company with significant opportunity for growth. KPMG is all that and much more. The opportunity to be part of such a dynamic business in a rapidly evolving environment is energising and I can’t wait to start making an impact.”

Sudeep commences with KPMG today and will be based in Sydney.