Marketing communications agency Keep Left has bolstered its creative arm with the appointment of former Clemenger BBDO art director Helen Neville as senior art director.
Neville brings eight years’ experience as both a conceptual and visual art director to Keep Left, having worked across a diverse portfolio of consumer-facing brands, namely in retail and automotive.
In her role with Keep Left, Neville will provide creative leadership across Melbourne and Sydney client portfolios, working closely with the existing team of strategists and creatives to develop brand-led, audience-centric campaigns that are channel agnostic.
Caroline Catterall CEO of Keep Left said Neville’s appointment would move Keep Left from a content and storytelling agency to a more holistic creative agency, with an advertising lens: “We’ve operated as a content agency for the past three years, and have increasingly seen our content used in advertising, particularly in digital placements, so it’s been a gradual but natural evolution that we’re ready to embrace.
“Helen brings the ideas, creative thinking and processes to help us navigate that bridge from content to creative. Her advertising-led, proposition-based approach will be a great complement to the data-driven storytelling approach Keep Left is known for.
“Our clients are looking for assistance from insights, audience, and strategy through to creative and execution, so it’s great to be able to work with them every step of the way.”
Says Neville: “The opportunity to join the team at this pivotal time was too good to refuse. I can bring all the inspiration of ad-land to the table, and I’m excited to see where we can take it combining the different skills in the agency.”
Neville’s appointment coincides with Keep Left recently completing an org redesign that has seen the establishing of four distinct departments including:
• Insights + Strategy, led by managing director Gillian Gosling and strategy director Susan Horn.
• Creative, led by senior art director Helen Neville and lead creative (video), Ant Dinham.
• Digital + Experience, led by Johanna Murray as head of digital + experience.
• Public Relations, led by Tim Lele as head of public relations.
Other recent new appointments to the agency include Sylvie Ellis who joined Keep Left as content strategist from Columbus, where she’d spent three years as content and social dpecialist.
Keep Left’s client portfolio across its multi-disciplinary business includes Kathmandu, ME Bank, University of Melbourne, FIJI Water, NEFF, Charter Hall, Experian, Moula, and Guide Dogs.