Former AMPR senior comms manager Ebony Santin joins HERO as communications director

Award-winning independent agency HERO has strengthened its PR and social service offering, with Ebony Santin moving from AMPR to join the Melbourne team as communications director.

With PR and reputation now a rapidly growing offering within the agency’s ‘Boundless Creativity’ model, Santin will work nationally across HERO’s client portfolio within its three offices in Melbourne, Sydney and Brisbane.

Says Ben Lilley, creative chairman and founder of HERO: “We couldn’t be more excited to welcome Ebony to the HERO team. Her PR and events expertise and strategic prowess are perfectly attuned to the needs of our clients’ integrated communications. She is well-connected and results-driven and brings extensive public relations and strategic marketing experience working on some of Australia’s most high-profile brands. Ebony is adept at aligning business objectives with concepts that tap into current culture to reach and positively influence target audiences.”

Previously senior communications manager at AMPR, Santin has led impactful communications across events, activations, partnerships, press and social strategy campaigns. Santin’s experience spans across clients including Accent Group, Swisse, Chemist Warehouse, PUMA, Elizabeth Arden and Revlon, whilst also working across major event campaigns including as project lead on NGV Gala, and supporting on the 2020 Formula 1 Rolex Australia Grand Prix campaign.

Says Santin: “Working as an integrated team is truly the way of the future for marketing, so joining the HERO team was an opportunity I didn’t hesitate to jump at. Consistency of message across platforms is so important for delivering seamless campaigns, so I can’t wait to join the team on the journey from strategy to impact, to shift the dial for our clients.”

The growth of the HERO’s PR offering comes after taking out #1 position in Campaign Brief’s Medium Agency of the Year awards, new accolades for Maybelline’s Through Their Eyes campaign at Spikes Asia 2024, the second installment of Maybelline’s social change campaign Under The Avatar going live and Toyota’s new bZ4X TVC lead campaign, Barry.