Former AFL player Mitch Brown takes on a scene-stealing mullet in new Mosh hair loss campaign
CB Exclusive – Former AFL player Mitch Brown has spent years in the public eye, but recently has been battling a problem facing many Australians. He was losing his hair, and with it, his confidence; a familiar story to men across the country. Now as Mosh’s newest hair loss ambassador, Brown is fronting a major campaign for Australia’s largest locally-owned digital health platform for men. In a series of new TV ads, Mitch appears as the host of a late night talk show, only to find himself repeatedly upstaged by an unruly cohost.
The scene stealing sidekick is Mullet, a custom puppet based on Brown’s own iconic hair. The campaign uses humour to open up a conversation many men still avoid, while encouraging them to seek proper advice for hair loss. It’s well-travelled territory for a brand that has brought mullets to the limelight over the last three years, having treated over 60,000 men.
Now Mitch is talking publicly about his own experience for the first time. He’s been regrowing his hair with Mosh since 2024, and says the puppet storyline is a case of art imitating life.
Says Brown: “I’ve been with Mosh for years to help manage my hair loss. People know me for the mullet, but behind that there was a real concern about losing my hair and how that would affect my confidence. That is why this campaign feels personal to me.
“Men are not always great at talking about the things that make them feel self conscious.
“The whole point of this campaign is to use humour to open that door. If a puppet with a mullet helps someone start a conversation about hair loss, I think that is a pretty good use of a puppet with a mullet.”
The campaign builds on Mosh’s brand studio output, which has produced, directed and written animated TVCs, provocative outdoor campaigns and a long running hair loss partnership with touring metal festival Good Things.
Says Jonathan Seidler, Creative Director at Mosh and Moshy: “The campaign hits a nerve because Mitch is technically overshadowed by his own hair, which leaves men with a simple, actionable message. Many men notice hair loss, fret about it, then do nothing. Mosh is designed to make it easier to take that first step, speak with a health practitioner, and get support that is right for them.”
Established in 2018, Mosh is now one of Australia’s most popular online health brands, specifically designed to get men talking about and acting on their health, from hair to weight loss and beyond.
The new campaign will run across screens and online from Monday 6 July.
Creative Director: Jonathan Seidler
Director: Yarno Rohling
Producer, Content & Campaigns Lead: Olivia Whiting
DOP: Chris Bland
Best Boy: Tonyteni Taulaga
Art Director: Eamon Hayward
Design: Teri-Kate Osinga
Social Content: Morgan Bosch
Chief Marketing Officer: Nick Holden
Head of Performance: Lee-Helena Rosolen
Media: Fourteen10
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