Ford launches next chapters of ‘Live the Ranger Life’ platform in new campaign for Wildtrak X and FX4 MAX via BBDO Australia


Fresh from the Ford Ranger being confirmed as Australia’s best-selling 4×4 in 2020, Ford has unveiled the latest chapter of its ‘Live The Ranger Life’ campaign in partnership with BBDO Australia, celebrating updates to two popular Ranger models, the 2021 Wildtrak X and FX4 MAX.


The campaign leads with two films – each demonstrating what’s possible when you live the ‘Ranger life’.

Whether it’s catching fish with your bare hands, conquering difficult terrain to rescue those in need, lighting a campfire with the click of your fingers, or carving a dining table out of a 100 year old oak tree on the tray of your Ute, living the Ranger Life is something everyone aspires to.

Says Daniella Winter, director of marketing, Ford Australia: “Both of these updated trucks illustrate everything we love about Ranger. Whether it’s the enhanced off-road capabilities of the FX4 MAX or the unique styling and features of the Wildtrak X, we’ve got it covered to help you live whatever your version of the Ranger Life is.

“We’re not resting on our laurels and we’ll continue to develop new models to match the needs of our awesome Ranger drivers around the country.”

The FX4 MAX campaign is live now across TV, social, digital, OOH and retail. The Wildtrak X campaign will launch at the end of the month.

Visit for further information.

Client: Ford Australia
Agency: BBDO Australia
Production Company: Sweetshop
Director: Noah Marshall
Post Production: The Editors