Fluffy little owl spreads message of Christmas charity in new campaign for Migros via WIRZ

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Swiss supermarket Migros has launched its 2019 Christmas campaign via WIRZ, that’s all about a lost baby owl.


A family brings home its newly-purchased Christmas tree and just as they finish up the decorating, they find a surprising stowaway – a little owl. Unable to fly and frightened, the owl inspires the family’s young daughter to take it under her wing (pardon the pun).

The campaign was devised by Swiss agency WIRZ and directed by Martin Werner, who brings his flair for character and cinematography to the tale an owlet that finds itself separated from its family and trapped inside in a Christmas tree.

The creative from WIRZ was devised to share a message of charity and fellowship. Just as the owl chick is helped by a little girl, the ad encourages viewers in Switzerland to think of those facing hardship and loneliness this Christmas.

The spot was produced by Pumpkin Films, with production service from Artbox, who helped facilitate the snowy shoot in Lithuania – though the snow was entirely artificial and biodegradable. Little Mimi the owl was brought to life by BaconX.

Client: Migros
Agency: WIRZ
Production: Pumpkin Film
Production Service: Artbox
Executive Producer: Sonja
Brand Producer: Julia Illig
Director: Martin Werner
DoP: Sebastian Blenkov
Line Producer: Violeta Drazdauskė
Line Producer: Vytautas Drazdauskas
VFX: BaconX