FitSense, part of the Cover-More Group has appointed 72andSunny as its creative partner. Hmlet, the co-living start-up has appointed the agency as its brand partner following a competitive pitch.
Says a spokesperson from FitSense: “We met the 72 team and were energised by their process and way of thinking for a modern company like ours, and are excited about what we can do together.”
Hmlet has recently raised US$40 million via its Series B funding round to accelerate growth in Asia Pacific.
Says Yoan Kamalski, CEO and co-founder, Hmlet: “As Hmlet scales up quickly in the region, it’s important for us to continuously push our brand further to meet and exceed our community’s expectations, now and into the future. 72andSunny brings a fresh perspective and we’re excited to be partnering up with them.
Says a spokesperson from 72andSunny: “We’ve found ambitious and modern partners in Hmlet and FitSense, and are looking forward to collaborating with them and helping them grow.”
The appointments follow a number of recent new partnerships and projects for 72andSunny including Lion, ABC and Uber, with the latest work for Google Multi-Apps and Kosciuszko Pale Ale both launching last week.