First National Real Estate has launched its latest TVC via The 8 Agency, that puts the spotlight on their members being with their clients for life through every stage of the property buying cycle.
The campaign, directed by Patrick Rychner, is set around the First National Real Estate value proposition “We put you first”. It highlights that real estate isn’t just a transactional relationship, as many may perceive.
Ed Atkinson, chief operating officer, First National Real Estate HQ said that the days of buying one property for life are long gone: “Our insights tell us that real estate decisions are influenced by life stage and lifestyle, and equity in homes plays a big part in driving selling and buying behaviours.”
Says Leanne Krstevski, The 8 Agency: “The message that we’ve developed is simple. First National Real Estate is here to help clients through every life stage. We wanted to highlight that the 300-national member base has a client first approach whether it’s their first, second or tenth property.”
First National Real Estate is unique to other real estate networks, as it is a member-based network, not a franchise model. The members share the same values and client first philosophy.
The media buy is national and encompasses Southern Cross Austereo and in some markets WIN & 7 Affiliate Sales.