Fintech company Slyp appoints M&C Saatchi Group as creative and media agency of record

Industry award-winning fintech company, Slyp, has appointed M&C Saatchi Group AUNZ to deliver integrated creative and media services.

Slyp is transforming one of the last analogue parts of the retail experience by delivering Smart Receipts directly to the customer’s banking app.

Through its integrated creative and media offering, M&C Saatchi Group will be taking the brand to market and supporting Slyp’s mission to get Aussies to take the simple step to switch on Slyp Smart Receipts in their bank app. Making lost receipts at tax time or when completing work expenses a thing of the past.

Says Michael McEwan, managing director, M&C Saatchi: “We’re delighted to welcome Slyp into the M&C Saatchi Group. To be a part of their growth journey is incredibly exciting, they’re a great team with some big ambitions to scale and push the creative boundaries to get there.”

Says Paul Weingarth, co-founder and CEO, Slyp: “As we hit a crucial point of growth in our journey, having great partners by our side is key. We were immediately impressed with M&C Saatchi’s creativity and we’re incredibly excited, with their help, to introduce Slyp Smart Receipts to Australian consumers.”

Slyp is backed by all four big banks and is already available via the NAB banking app and Divipay with more payment partners launching soon.

The M&C Saatchi Group AUNZ appointment is effective immediately with work building up in the second half of 2022. The decision follows on from the recent promotion of experienced marketing and corporate communications strategist, Jude Blankfield to chief of staff.