Find a phone in your beer and call in a $20K Super night out courtesy of Hahn Super Dry
A new promotional campaign from Hahn Super Dry via Momentum Australia, Sydney is giving people the chance to find a phone in their beer and call in a $20,000 helicopter-chauffeured night on the town.
Three mobiles have been concealed inside special Hahn Super Dry cans and bottles and secretly circulated around the country. Looking and feeling exactly like regular Hahn Super Drys, three lucky winners who find a phone in their beer will get to call in a Super Night Out.
Click here to see the spot
Winners will spend their evening flying around town in a private chopper, being chauffeur-driven to some of Sydney and Melbourne’s toprestaurants and bars then retiring to one of the city’s hippest hotels with three friends.
Hundreds of other winners will also get the chance to super their nights by instantly winning Gold Class double movie passes or cash cards to upgrade their evenings.
The campaign is supported by TV, radio, Facebook, a brand website, a national on-premise activity in bars and clubs as well as off-premise activations around the country. The total prize pool is valued at $500,000 and entries close 13 March 2010.
Momentum was the lead creative agency producing the TVC and all promotional elements. Credits go to Creative team: Dan O’Connell, Elle Crozier, Kat Mercer, Creative Director Phil Watson, Agency producer Meredyth Judd, Director: Matt Kamen, Production company: Photoplay Films.
11 Comments
lol
dull with cliche casting
What an infantile, stupid idea. Just like those drunken booze bus around the city but up in the sky. WOW!!! Hippest Hotels? topresturants (what kind of restaurant is that!!!)? You guys are so cooooooool! Superficial jerks.With the world running out of petroleum and pollution climate change, just the idea we all need. Dinosaur company, dinosaur agency. Probably a junior from the agency will have to clean all the puke out of the chopper after.
This is a fucking awesome prize.
I’m up for it. And a cool way to win something as well, very mission impossible.
Ventura, get back in the kitchen and make me some pie! Your mammaries are lactating.
In your 40s and running out of time 5.11? It’s a bit of escapism, sounds like you could do with some
Give it another couple of years and these guys can flog the same idea, yet again, to another client.
Cool idea ventura your probably the boring creative who came up with car in your bar. This is effing awesome I want to win, in fact i’m ditching VB and gonna head off and get some Hahn now, all Ineed to do is find three mates hmmm
cool prize, but the spot really puts me off.
Hahn super dry team:
Guys, we need to do a promotion because Carlton Dry are doing a promotion and they’re kicking our arse.
Sorry, but the like most things Clemenger do for CUB, it kicks butt. A promotion where Steven Seagal plays you in a movie. That’s fire right there. Clems will clean up with that one. Where as the Hahn team are in same boring promo land. The difference I guess is that Clems set out to understand an audience while momentum just answered a brief.
A big fat yawn from me.
Awful execution, feels like beer advertising made for P&G.
ditto. looks like the client cast and directed this one. how about those demographic extras in the background chatting away. hilarious…