FINCH Sydney and Sweetshop’s NZ campaigns recognised with Bronze in Film Craft Lions; EXIT’s Mark Molloy wins Gold Lion for Direction
Production companies FINCH Sydney and Sweetshop have both been recognised at Cannes with their campaigns earning Bronze in the Cannes Film Craft category alongside Colenso BBDO.
Colenso BBDO won a Bronze Lion with FINCH Sydney for Spark ‘Wedding‘ and a Bronze with Sweetshop for DB Breweries ‘I’m Drinking It For You‘ via Liquid Studios, The Machine Room, Worldpeace.FYI, Carat and Drum.
EXIT director Mark Molloy has been awarded a Gold Lion for his direction of ‘Apple At Work — The Underdogs’ via Smuggler USA for Apple as well as another Gold Lion, two Silver Lions and a Bronze.
Another Australian director recognised is Tom Noakes, who won a Silver Lion for Film Craft – Direction and a Bronze Lion for Film Craft – Use of Licensed & Adapted Music for Reebok ‘Storm the Court‘. Barking Owl was the sound house. This was through Noakes’ US Production Company PRETTYBIRD.
Celebrating on-screen artistry, a total of 1,924 entries competed in the Film Craft Lions. The jury awarded 1 Grand Prix, 12 Gold, 24 Silver and 41 Bronze Lions.
Final Cut, New York picked up the Grand Prix for ‘The Truth Is Worth It’ campaign for The New York Times which aims to show that original, independent journalism requires resources, time and commitment, and that subscribing to The NY Times is crucial in that effort.
The Grand Prix winner via Droga5 New York included the following spots: ‘Resolve‘, ‘Rigor‘, ‘Courage‘, ‘Perseverance‘ and ‘Fearlessness‘.
Says Jury President, Rebecca Skinner, Managing Director/Executive Producer, Supreme Films, USA: “Over seven days of judging there were many perspectives and discussions across all of the work, but when it came to the Grand Prix it was unanimous. A bold and courageous campaign crafted in a unique way.”
The jury pointed out that whilst the craft was very diverse and shone through, there was a high level of brands touching on social issues.
3 Comments
Congratulations and go New Zealand.
I’m surprised there were no finalists for any Australian film craft work this year.
Funny, how the post production companies very rarely get a mention….yet they do most of the craft!
The post companies gets taken advantage of the most.