Fear no Susan Glenn
July 18 2012, 9:36 am | | 11 Comments
The latest BBH New York spot for Axe features Keifer Sutherland reminiscing about his schooldays’ crush Susan Glenn. Says Kieffer in the spot: “If I could do it again, I’d do it differently”.
The spot is top choice of the Top 6 on Bestads this week and a sure-fire award winner this year and next year.
11 Comments
A nice change for a product that traditionally tries to make you laugh. Well done
Now that’s what I call advertising. Beautifully crafted and shot with the right balance of humour and style. 9/10
I wish I’d done this.
I waited for the end laugh & it never came – totally loved it until the moment that it went from an AXE ad to a DOVE ad.
It’s not that great… Nah, not even kidding myself there.
This is beautifully written, wonderfully acted and directed, and a lovely piece of thinking.
Who would have ever thought Axe could be so intelligent and subtle, while still staying on brand? Terrific.
99% if you think that all ads have to have a gag at the end to be good, then you have a lot to learn.
This really captures your attention. It feels like a trailer for a Gus Van Sant film, without the high school massacre. It’s truthful, insightful, respectful, and beautifully crafted. Well done to you all, especially the client for treating “consumers” as humans.
Excellent, excellent, excellent. Guessing this one really isn’t aimed at the teenage demographic, the psychology of it registers older, even though pretends to be about doing it all over again. This really is very clever strategy, and top notch execution. Hats off.
99%, I think you are in the 99% of creatives.
This is excellent.
Casting agent: Axe commercial? We’ll send over the usual videos of busty bimbos in high heels…what? You want only small cup sized, intelligent looking girls who look good with minimal make-up? You sure it’s for AXE?
Wonderful.