Farmer’s Union Greek Style Yogurt is the Aussie all-rounder in new campaign via Thinkerbell
Independent Creative Agency, Thinkerbell, has launched its first piece of work for Farmers Union Greek Style Yogurt, following winning the business late last year. The Aussie All-Rounder platform celebrates Aussies’ love for putting Farmers Union Greek Style Yogurt on everything.
The idea celebrates Aussies’ love for Farmers Union Greek Style Yogurt, through a humorous film, featuring adults chasing down a Farmers Union Greek Style Yogurt truck, desperate to add a bit of Australia’s most-loved plain Greek Style Yogurt to their various meals.
Says Sharon Winton, marketing director, Bega Dairy & Drinks Limited: “Farmers Union has been around in Australia for over 100 years, and we’re thrilled to be able to celebrate the many ways Aussies use Farmers Union Greek Style Yogurt. We love the energy and fun that this idea creates and how unique it is in the yogurt category, much like our product.”
Says Ben Couzens, executive creative tinker at Thinkerbell: “Farmers Union Greek Style Yogurt is a go-to for many Australians so we wanted to create work for the brand that dials up people’s love for it and their habit of plopping it on anything.”
The idea has launched nationally in major broadcast channels, in conjunction with OOH, online and social.
Client – Bega:
Sharon Winton – Marketing Director
Jess Hoare – Senior Brand Manager
Amy Hu – Assistant Brand Manager
Anne Dowsley – Head of Yogurt & Culinary
Creative Agency – Thinkerbell
Izzy Daniels – Thinker
Regina Stroombergen – Lead Creative Tinker
Ellen Woods – Creative Tinker
Jess Evernden – Lead Production Tinker
Ben Couzens – Executive Creative Tinker
Adam Ferrier – Chief Thinker
Nikia Shepherd – Head Thinker
Katrina Khao – Lead Brand Thinker
Production Co – The Producers
Director – Mitch Kennedy
Executive Producer – Noelle Jones
Music Composer – Terry Mann
Sound Mix – Bang Bang
Media Agency – Starcom:
Georgina O’Hare – Account Director
Helen Karambilas – Group Business Director
28 Comments
Thats a bit of fun 🙂
Please. Not the old ‘everyone chasing something down the street’ idea from 2008?
Cute idea, nicely made. Well done all.
not good either, thoughts?
If Howitson and Co had made this it would have had an idea in it and been well crafted
You just know you work at Howitson & Co. Be humble. I don’t think this work is good but this comment is so lame.
Can’t you buy it a supermarket or is it only available in vans?
Someone’s been into the dream cheese again…
A nice and distinctive ad for the brand.
Cool idea and execution
What idea? I noticed a slo-mo production technique.
https://www.youtube.com/watch?v=RyD5RHfP3AM
The music
The cringy idea
The overplayed slo mo
No idea is too old, or execution well trodden, for Thinkerbell to revive.
2008 was 14 years ago, doubt many consumers (who don’t live and breath ads, and in fact partially ignore them) will draw that link. Also come on, nothing is new anymore. Nothing is truely original anymore.
But surely we can agree that it’s worth striving for originality rather than this expected drivel
Than where they were before. Keep it going.
What’s with that 3 second stare at the end? Are you gonna eat it or creep it out?
I thought the yogurt truck was going to hit a brick wall.
It became an advertising jokes there were dozens of ads with people running around for some bogus reasons, Nike being the first, that everyone else copied.
Any decent ECD would know that.
Remember in summer when you were a just a youth, and you’d hear the Farmer’s Union All Natural Greek Yogurt theme song in your suburban cul de sac, and every kid would lose their tiny minds and run after the truck? Remember that ?! Remember?!
You forgot the addition of workplace culture to die for 😏.
And unrealistic. Basic bitch execution 101.
Did you lose the pitch?
Lazy.
straight up rubbish
For a product full of cultures, this was devoid of life. For a brand that had built a platform as a product that compliments all styles of cuisines – this feels like a few hundred steps backwards… and don’t start on the ice cream truck (gag? if you can call it that)…huh?!
Kinda cool kinda bad at the same time