In a perfect match up unfolding across Aussie lounge rooms this month, Fantastic Furniture’s Aussie Made credentials are to be brought to life via an integrated media partnership led out of Bohemia, part of the M&C Saatchi Group. The partnership sees Fantastic Furniture pair up with the 2022 season of Farmer Wants A Wife, to extend their platform ‘When it feels like home, you feel like you’ and highlight their Aussie Made range.
Challenged with helping Fantastic Furniture to evolve from a brand known for value, to a brand known for quality, Bohemia developed a strategy that embedded Fantastic in aspirational life moments that act as triggers for furniture purchase. Particularly for young couples and families looking to build their lives together, crafting a home that uniquely reflects who they are is an exciting prospect.
Says Max Broer, national strategy director of Bohemia: “We identified FWAW as the perfect partnership to bring to life Fantastic Furniture’s Aussie made credentials. The programming speaks to inherently Australian values in a moment where two lives come together and helps evolve Fantastic Furniture into a brand known for Australian-made quality.”
In partnership with Seven, Bohemia has developed a through-the-line integration with the show. Fantastic Furniture will feature in an integrated TVC highlighting the journey of successful FWAW alumni Jess and Andrew as they move in together and make their place a home. The TVC will run across TV, BVOD and Social. It will also be supported by a bespoke content series featuring this year’s Farmer Paige, amplified across Fantastic Furniture’s owned channels; website, TikTok, Instagram and EDM.
Says Will Dance, head of marketing at Fantastic Furniture: “At Fantastic, we’re all about supporting an Aussie Made love story, and that’s why we’re very excited to celebrate our Aussie roots with Farmer Wants a Wife this September. Whether you’re after a great night’s sleep, or a comfy sofa to put your feet up for a great night in, we’ve got a huge range of Aussie Made mattresses and sofas. It is a perfect match, with an iconic Aussie brand supporting our local Aussie farmers finding love!”
The campaign runs from 4 September 2022 via TV, BVOD, Display & Social.
Client: Fantastic Furniture
CMO: Laurie Lai
Head of Marketing: Will Dance
Brand Manager: Victoria Mulcahy
Assistant Brand Manager: Frances Spasich
Media Agency: Bohemia
Head of Strategy: Max Broer
Business Director: Natasha Young
Media Manager: Abbey Tarlinton
Media Executive: Mateus Zakarewicz
Media Coordinator: Hana Purivs
Creative Agency: Connecting Plots