Fantastic Furniture on the hunt for Australia’s scariest sofas in new work via Connecting Plots

October 18 2019, 9:42 am | BY Ricki Green | 4 Comments

This Halloween, Fantastic Furniture, along with guest judge Yvie Jones (Gogglebox and I’m A Celebrity Get Me Out Of Here), are on the hunt for Australia’s scariest sofas, encouraging Aussies to share their sofa horror story for the chance to win a $3000 lounge room makeover in a new integrated campaign via Connecting Plots.

 

Says Will Dance, head of marketing, Fantastic Furniture: “Behind every purchase of Fantastic Furniture there’s a story… we wanted to use this Halloween season to have some fun and get people considering a sofa upgrade by turning their scary sofa story into a Fantastic one.”

The campaign aims to drive awareness of MyChoice, which gives customers 100+ fabrics and colours to choose from for their sofa, ottoman, occasional chair, cushion and bedhead. The campaign is being activated through PR, social, content and media partnerships with KIIS and Spotify.

The activity is supported by research into the scariest things Aussies have found under the cushions which reveals that almost half of us have come across something disgusting lurking there at some point, including mouldy food and dead insects.

To win, entrants must share a picture of their sofa horror story online at fantasticfurniture.com.au/scary-sofa-swap, or on Instagram using #scarysofaswap and tagging @FantasticFurniture.

The competition will run until November 8.

Client: Fantastic Furniture
Jacqui Hawkins – General Manager Marketing
Will Dance – Head of Marketing
Emma Kasbarian – Brand manager
Sinem Kalenderoglu – Digital Marketing Assistant
Frances Spasich – Marketing Assistant
Gareth Saunders – Digital Campaign Specialist
Henry Keirouz – Digital Product Owner
Katt O’Reilly – Digital Product & Content Specialist

Agency: Connecting Plots
Tom Phillips – Managing Director
Pia Chaudhuri – Creative Director
Jen Barnett – Senior Copywriter
Emmalie Narathipakorn – Art Director
Andie Tickner – Client Services Director
Meghan Winger – Senior Account Director
Tania Templeton – Project Director
Melanie Reardon – Production Director
Annabelle Rogers – Planning Director
Tim Collier – Strategist
Lewis Steele – Head of Social
Lisa Poisel – PR Lead
Dave Jansen – Partner

Media: Bohemia
Tessa Mahoney – Media Director
Marcel Furini Hashimoto – Media Manager
Abbey Tarlinton – Media Executive
Angel Kennard – Media Coordinator
Kate Kennett – Content Director
Elly Scales – Content Executive

Columbus
Rich Conway – Group Client Partner
Amogh Annigeri – Performance Specialist