Fantastic Furniture launches new iteration of ‘Aussie Made’ campaign via Connecting Plots

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Fantastic Furniture has launched the latest iteration of its ‘Aussie Made’ campaign by Connecting Plots celebrating its Australian made story and showing how buying Aussie made furniture feels as comfortable as its furniture.


The first phase of the campaign, which launched in May, celebrated the Aussie made mattress range. This newest work showcases the Aussie made sofa range, with broadcast, YouTube and social executions drawing inspiration from the familiarity of sibling rivalry in Aussie homes, while the new audio executions for Spotify and radio borrow from the iconography of a Kookaburra.

Says Laurie Lai, CMO for Fantastic Furniture: “Celebrating our Aussie roots is one strategy that’s helping us to continue to shift the perceptions of the quality of our products. It’s a critical play right now as we, like all retailers, deal with the impacts of the current economy.”

Says David Jansen, co-founder and creative partner at Connecting Plots: “This continues to build on our ‘Find your Fantastic’ platform which is all about enriching Aussie homes with all of life’s little moments and the subtle but important role Fantastic Furniture plays in making that happen.”

Says Will Dance, head of marketing for Fantastic Furniture: “Buying our Aussie made products not only gives them stylish furniture at a fantastic price, but it also adds comfort and assurance to our customers’ homes.”

The new Aussie Made sofa creative launched on Sunday 28 August and will roll out alongside Fantastic Furniture’s existing Aussie made mattress campaign.

Client: Fantastic Furniture
GM of Marketing: Laurie Lai
Head of Marketing: Will Dance
Brand Manager: Victoria Mulcahy
Assistant Brand Manager: Frances Spasich
Digital Marketing Manager: Leigh Jackson

Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Client Partner: Gemma ap Geraint
Strategy Director: Tim Collier
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Alfredo Charris

Production Company: Infinity Squared
Director: Dan Reisinger
Managing Director/EP: Erin McBean
Production Manager: Katie Dorman
DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan
Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting: McGregor Casting

Media Agency: Bohemia
Digital Media Agency: Incubeta

Fantastic Furniture launches new iteration of ‘Aussie Made’ campaign via Connecting Plots Fantastic Furniture launches new iteration of ‘Aussie Made’ campaign via Connecting Plots