Fantastic Furniture launches new campaign via Connecting Plots to celebrate its ‘many uses’


Fantastic Furniture celebrates the ‘many uses’ its furniture plays in the lives of Aussies in its newest brand campaign via digital first agency Connecting Plots.


Following on from the ‘Find Your Fantastic’ brand platform to mark the brand’s refresh last year, the ‘many uses’ campaign is an extension of the storytelling behind real life consumer purchases which is central to the Fantastic Furniture experience.

The campaign features customers utilising their Fantastic Furniture in alternative ways, including a sofa that also doubles as a piggy bank, a remote control holder or a ballet barre for budding ballerinas.

Says Will Dance, marketing manager, Fantastic Furniture: “Our product range is for all Australians who want furniture that looks great, without breaking the bank. This latest campaign helps remind consumers that our furniture is designed to endure whatever home-life throws at it.”

Says Steven Thomson, creative director, Connecting Plots: “It’s exciting to be building on ‘Find Your Fantastic’. Demonstrating the unique ways customers interact with the products tells us as much about them and their families as it does the furniture.”

The campaign is rolling out now across TV, digital, social and radio.

Client: Fantastic Furniture
GM of Marketing: Jacqui Hawkins
Marketing Manager: Will Dance
Senior Brand Manager: Erin Bluhdorn
Assistant Brand Manager: Erika Gunawan
Marketing Assistant: Sinem Kalenderoglu

Agency: Connecting Plots
Creative Director: Steven Thomson
Client Services Director: Andie Tickner
Client Services Lead: Sarah Reynolds
Strategic Planner: Sarah Reynolds
Creative Director/Writer: Jen Barnett
Art Director: Paul Bennel
Senior Integrated Producer: Tania Templeton
Managing Director: Tom Phillips

Production: Infinity Squared
Director: Madeline King
DOP: Tania Lambert
Producer: Linzee Harris
Editor: Cameron Drew