Creative communications agency Connecting Plots has released six new ads as part of the Fantastic Furniture ‘When it feels like home, you feel like you’ campaign.
The original campaign launched in early October and celebrates the role furniture plays in making us feel even more comfortable as we spend more time at home.
The new series of vignette-style ads spotlight various slices of life as people become their most authentic selves at home, from pranking your partner whilst they’re on a video call, to having a quiet night in doing facemasks and falling asleep on the couch with the kids.
The campaign will roll out across TV, digital, social, and out-of-home.
Says David Jansen, creative partner, Connecting Plots: “The ambition with this second chapter of the campaign was to carve out a white space for Fantastic Furniture. Keeping it simple felt like the most authentic way to do that.
“People are spending so much more time at home so having a space that you can be your true self in is more important than ever. The single shot executions allow the audience to be unobtrusive observers and see first hand how Fantastic Furniture enables these relatable moments at home.”
Creative Agency: Connecting Plots
Media Agency: Bohemia
Digital Media Agency: Nmpi Digital
Production Company: Infinity Squared
Sound Design: Rumble Studios