In the recertification process Fancy Films was keen to prove that despite the industry being completely shut down during Covid, the company had stuck true to its purpose and prioritised its pro bono work and its B Corp values. The end result is Fancy Films has not only grown but is thriving as evidenced by the increase in score from 89.4 in 2020 to 116.6 in 2023. The goal was to prove that Fancy Films survived and how the company went about that, so it was a case of securing the ongoing sustainability of the business.
Says Keryn Nossal, Fancy Films: “Being a B-Corp is at our core, as a business structured around the model ‘designed to give’. Reattaining B-Corp status was crucial for us to uphold the strong identity we’ve crafted over the past 21 years. Much has happened in the past three years, and the pandemic caused us to take a step back and unpack our internal structures, environmental impact, customer and stakeholder base, and our local community involvement. We are a much happier business because of it. Being a B Corp for us is our B all and end all.”
Since first being certified as a B Corp in 2020, Fancy Films has committed to focussing on strengthening its purpose and that includes attracting a wider range of purpose driven work. This focus on business for good places Fancy Films with more clients, employing a larger team of creative, forward thinking individuals who believe in making a difference. Social impact is their mission, which they achieve through the power of storytelling.
Adds Nossal: “Since certifying in 2020, we have implemented progressive practices that support the Fancy Films team. These include a formal onboarding process for new employees, social and environmental goals and gift giving. We are a company that cares deeply about our team and fostering young talent, we will always assess and analyse how we can improve.
“Amplifying the voices of marginalised communities is so important to us. Through our pro bono projects, we are able to dedicate our time to meaningful stories that help address disadvantage.”