Submissions are now open for the 2014 Facebook Studio Awards. Now in its third year, the Studio Awards celebrate the brands and agencies doing best-in-class work on Facebook.
Studio Awards winners are judged by members of Facebook’s Creative Council, a group of chief creative officers from some of the world’s biggest and most-respected ad agencies.
Judging takes place between February and March 2014, with winners being honoured in the Spring at a ceremony in New York City. You can start submitting your case studies today through January 31, 2014.
Facebook has updated the criteria for this year’s awards to reflect the evolution of marketing on Facebook. This year’s submissions will be reviewed in the following areas:
- Craft & Execution: Was there a focus on high-quality visuals, aesthetics and copywriting? Did your creative add to peoples’ experience in News Feed? Did the work exemplify the brand voice and was it relevant for the audience?
- Scale & Targeting: Did you reach all of the people who matter to you? Did you reach them where they spend the most time — in News Feed and on mobile? Did you use Facebook marketing products to extend the reach of your message?
- Business Results: What metrics did you establish for your campaign? How did your Facebook campaign drive the overall business goals and ROI for the client?
Last year, Australian creative agencies Publicis Mojo and The Monkeys took out silver and bronze awards at the Studio Awards.