Facebook has announced that it is making further investment in ANZ, by strengthening the capability of its Creative Shop, hiring three highly-respected senior creatives in Jay Morgan (left), Stef DiGianvincenzo (centre) and Ollie Beeston (right).
Says Steve Coll, head of Facebook Creative Shop ANZ: “I am excited about building out the capabilities of Creative Shop ANZ with these incredible additions. Importantly, by adding to the breadth of talent in Creative Shop, there’s a greater ability to meaningfully collaborate with the best creative brains in the region. Australia and New Zealand creative agencies are highly-regarded worldwide. We need to respect that, and look for ways to be useful and collaborate, whether it’s on the strong performance aspect of our platforms or in the many, many untapped opportunities for great integrated ideas or branded content.
“With Jay, Stef and Ollie joining Carmela Soares, Andy Blood and Dan Walton, I believe we’ve got an incredible mix of skills for what lies ahead. There will definitely be challenges for the industry in the upcoming months. But you’ve got to be optimistic. Challenging environments galvanise the best creative agencies, reward the bravest brands and result in great new ideas. We would welcome the opportunity to be part of that journey. Our goal is to work with the best brands, creatives, creators, makers and marketers to take advantage of opportunities that exist now, and as our tech keeps developing. Just recently, we’ve seen a Webby award result from a collaboration with the incredible teams at FINCH and Clemenger BBDO Sydney on the ‘Loosing Lena’ campaign. It’s a good foundation. For me, it’s an honour to work with this new team on the unique and powerful platforms at Facebook.”
The multi-awarded Morgan previously worked together with Coll at Havas WW Sydney, where Morgan won the agency’s first Webby and represented Australia as a panelist at SXSW 2014. Most recently, he was creative director and innovations director at The Monkeys, and also served as president of the Cannes Mobile Jury in 2018.
Stef DiGianvincenzo joins following a stint as strategic director at Google. Her work has been recognised at every major global award show, and she was formerly the global creative lead on Nike Women, out of AKQA London. DiGianvincenzo is also a co-founder of Rare, which aims to tackle diversity in advertising, and has spoken at Semi-Permanent and Cannes.
Completing the trio of new hires, Ollie Beeston joins from Clemenger BBDO Sydney, where he was creative group head and co-author of the lauded ‘Come Down For Air’ campaign for Tourism Tasmania, as well as the internationally awarded ‘V Skills’ campaigns. Beeston has received numerous global awards for multiple campaigns and is also an accomplished artist and illustrator.
Says Will Easton, managing director of Facebook Australia and New Zealand: “Everything we are seeing across Facebook and Instagram shows that great creative and craft on our platform is a fundamental part of campaign success. The importance of creativity is at an all-time high and we are excited to commit more high calibre resource to support ANZ marketers and creative agencies deliver high impact campaigns.”