Facebook celebrates skateboarding at the 2020 Tokyo Olympic Games in new campaign via Droga5
Facebook and part Aussie owned Droga5 New York have launched a new global campaign celebrating skateboarding’s debut at the 2020 Tokyo Olympic Games.
Says Andrew Stirk, vice president of global company marketing at Facebook: “Facebook is proud to celebrate skateboarding and its athletes around the world, as the sport takes the global stage in Tokyo for the first time. Skateboarding is a grassroots sport and culture, centered around connection and community. This work celebrates the authentic stories of skaters using our platforms to find each other, broaden the culture, and push the sport forward.”
Says Felix Richter, co-chief creative officer at Droga5: “The skateboarding debut at the Olympics this summer felt like the perfect moment to tell stories about how the sport has also evolved to become more inclusive and illustrate the role Facebook’s suite of apps have played — helping people find each other in sports and beyond — to build great things.”
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Agency: Droga5 New York
Creative Chairman: David Droga
Co-Chief Creative Officer: Felix Richter
Co-Chief Creative Officer: Tim Gordon
Group Creative Director: Thom Glover
Creative Director: Paul Meates
Creative Director: Tobias Carlson
Creative Director: Jonas Wittenmark
Senior Copywriter: Nico Baumann
Senior Art Director: Inna Kofman
Art Director: Macaihah Broussard
Copywriter: Nate Richards\
Art Director: Sarah Karabibergian
Production Company: MJZ
Director: Juan Cabral
Director of Photography: Shabier Kirchner
Executive Producer: Emma Wilcockson
Producer: James Blom
13 Comments
I haven’t skated for over 25 years but feel compelled to take my son’s board out right now.
Fucking amazing.
and ad made for kooks by kooks
What don’t you post a link to your portfolio, Kook?
Should’ve gotten Ty Evans to direct. Maybe Strobeck, but honestly Strobeck is a little too, um, how can I put it… look even Aaron Meza. Gimme that penal code 100a look any day…
Ummmm what about Spike Jonze…
Fellow kids.
Brilliant, meaningful, relevant, how they tie it all back to fb and what it enables people to do.. the power it has.. so strategic and inspiring. Everything just fits together perfectly. Yeah.. Droga5 are next level. Great campaign.
The saving grace could have been Zuckerburg cameoing in on one of his hydro boards.
12 creatives on the agency side. 2 from the production company side. It’s easy to see why more and more production companies and hybrid creative/production units are being asked by brands to work on projects.
Such a dumb comment. Look how many films were made, the amount of shots and sequences. And look at how great this work is compared to anything in Australia lately. They have bigger budgets, bigger shoots, etc. So it follows that they would have bigger amounts of people on the job. Wake up and study the industry so that when you criticise it, you actually might know what you’re talking about.
Love Droga 5 and the execution is great, but using skateboarding to sell the most morally bankrupt tech company in the world.. I feel dirty.
Skateboarding in the Olympics and these films are two completely different things. This work is the literal embodiment of the Steve Buscemi meme. These films reak of middle-aged men in cargos shorts and silicon valley kooks.
If I got bored and turned the first video off halfway through is that on me or on Droga?