Facebook announces launch of creative council and advertising education platform ‘Studio Edge’
Today Facebook announced the formation of a creative council, which will hold its inaugural meeting in Cannes as well as a new learning and recognition program on Facebook called Studio Edge.
The creative council will serve as the creative counterpart to the client council (announced last year at Cannes), and its aim is to serve as a sounding board for both Facebook product ideas and key agency needs. Council members include David Droga, founder/CEO, Droga5; Nick Law, CCO, R/GA; Jeff Benjamin, CCO, JWT, and other creative executives from agencies big and small with social and multi-platform specialties.
Facebook Studio Edge is a new learning and recognition program on the Facebook Studio site that keeps agencies up to speed on Facebook’s latest products and best practices.
Individuals can take 10-15 minute interactive courses on topics covering pages, apps, and ads. In conjunction with the launch of Studio Edge, more features are being added to the Facebook Studio site, including a directory that highlights personal as well as overall agency listings and that showcases both Facebook creative work and achievements earned via Studio Edge.
Studio Edge will soft launch to a subset of Facebook’s agency pilot partners in the coming weeks, and Facebook will be giving more agencies access on a rolling basis.
Creative Council Members 2012
- David Droga, Founder/CEO, Droga5
- Nick Law, CCO, R/GA
- Jeff Benjamin, CCO, JWT
- Colleen DeCourcy, Founder/CEO, Socialistic
- Linus Karlsson, CCO for Global Brands, McCann
- Mike Lazerow, Co-Founder/CEO, Buddy Media
- Rob Feakins, CCO/President, Publicis
- Mark Tutssel, CCO, Leo Burnett
- Amir Kassaei, WW CCO, DDB
- Mark Waites, CCO/Founder, Mother
- Toshiya Fukuda, CEO ECD, 777
- James Hilton, CCO, AKQA
- Rob Reilly, CCO, CPB