Fabric Films director Shae-Lee Shackleford has again joined forces with PHD Media and Bayer to produce another comedic piece, as reported by CB last week, aimed at destigmatising a very common condition and delivering a message of empowerment when it comes to feminine intimate care.
Shackleford was not only responsible for the creative but also directed and edited the piece that has now been released on the SketchShe YouTube and socials. After writing and directing Bayer’s first collaboration with her group SketchShe, the piece went on to win multiple awards and topped the Ad’s leaderboard on YouTube in Australia.
Shackleford has been busy directing commercials and branded content for Fabric over the past year for clients including Lifeline, TradeMutt, fashion label The Dadsie and Ducolax as well as a short film for Sony Directors Lab and also her first feature film “Life on the Rocks”. Shackleford also has two feature films in development.