Expedia encourages travellers to find their ‘somewhere’ in new campaign via DDB Sydney
CB Exclusive: Travel website Expedia has launched its new brand campaign in Australia and New Zealand via DDB Sydney, which looks to inspire travellers to get out there, make their travel dreams a reality and find their “somewhere”- that place they have always longed to visit.
The campaign focus of “Your Somewhere starts with Expedia” is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, “Somewhere over the Rainbow”, the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia.
The campaign, an evolution of Expedia’s Out There, Starts Here campaign which was developed and launched by DDB in 2012, will be supported through all forms of media.
Says Lee-Ann Googan, brand marketing director, Expedia Australia and NZ: “At Expedia, we are passionate about helping people get out there and discover – or rediscover – this amazing world we live in. This campaign truly captures the joy of travel.
“Whilst every traveller and every trip is different, at Expedia we offer everything in one place – hotels, flights, car hire, packages, insurance, etc. – making planning and booking travel as easy as possible. We hope this campaign inspires people that there is no better time to start getting to your “somewhere” with Expedia.”
Says Toby Talbot, chief creative officer at DDB Sydney: “I think the central idea of the campaign is really going to resonate with a lot of people. We all have a place in the world we desperately want to visit, but life always seems to get in the way (I speak from bitter experience). The TVC in particular really epitomises this, beautifully bringing the whole concept to life.”
Agency: DDB Sydney
Chief Creative Officer: Toby Talbot
Creative Partner: Noah Regan
Senior Art Director: Noah Regan
Senior Copywriter: Trent Christie
Head of Onscreen Production: Brenden Johnson
TV Producer: Rachel Solomon
Senior Business Director: Lena Dawson
Senior Business Manager: Alex Clark
Senior Graphic Designer: Domenic Bartolo
Client: Expedia
Director of Marketing Australia & New Zealand: Louise Crompton & Lee-Ann Googan
Senior Marketing Manager: Vanessa Pearce
Associate Marketing Manager: Ashleigh Scanlon
Production Company: Soma Films
Director: Sean Meehan
Producer: Sam McGarry
Post-Production: Method Studios
Offline Editor: Peter Sciberras
Colourist: Andrew Clarkson
Online: Jay Hawkins
Producer: Briohny Aldersea
Music Negotiation: Elise Lindsay @ Nylon
Music Composition: Elliot Wheeler @ Turning Studios
Sound Design: Simon Kane @ SongZu
19 Comments
Love these, nice work DDB
Good one
Very good. Sell the dream.
Nice one Trent and friends.
beautiful spot Toby, and love the music !
genuinely enjoyed this ad – good work DDB
Best thing to come out of DDB in a long time.
Really like this, perfectly executed – think it will do lots of Expedia. Well done
That’s pretty bloody lovely.
http://www.youtube.com/watch?v=WJpQJWpVJds
Wow, 9 resoundingly positive comments within a matter of hours. TT must have been busy on his phone in between meetings.
people just like the campaign? I know I do. I’m sure Toby, like the rest of us, couldn’t care less about what commenters on this blog think.
Trent Christie is a stud
Sobbing (in a good way) at my desk – it’s really really lovely!
Maybe I just need a holiday
Wow! Our industry must be in such a bad state if this deemed great. Booking.com must be breathing a sigh of relief.
(Seeing as all the comments are positive, I wonder if the administrator will show this one?)
show us your book, “concepto”?
Ann ominous, I thought this was a comment section where people can pass judgement on ads, not a job interview. You must work at DDB Anne. And Ann I’m sorry to break it to you but you’re going to encounter a lot of differing opinions in your life time. You’re just have to learn to live with it.
But hey, seeing as you asked so nicely I’ll give you a a detailed reason why I personally don’t like it. I think it doesn’t really stand out for me, over the years I’ve seen many ads that rely heavily on a famous track to sell a service. It’s lazy. The insight is okay, but it’s nothing groundbreaking. Maybe that doesn’t matter, but For me it does. Expedia are known for great ads, using insights that have never been used before. As for execution, it’s nicely shot, I bet it was a great shoot. In short, I’ve seen better travel ads, and I’ve seen better Expedia ads. It’s that okay Ann?
Best I’ve seen from Australia in a while. Good work, all.
concepto. you’re a bit boring.