Every letter tells a story in Rumble’s new rebrand via Bear Meets Eagle on Fire

Rumble has unveiled a new brand identity via Bear Meets Eagle On Fire, anchored in the firm belief that sound is a critical component of storytelling. So ‘story’ is not just a theme but a key characteristic of Rumble’s identity.

From mysterious masked men, bears wielding firearms and mad scientists, the modular logo is made up of mini soundscape stories that represent each letter of RUMBLE – allowing the wordmark to change and update with each application. For each letter of Rumble, four different stories can be subbed in, creating thousands of possible outcomes.

Beyond the soundscape for each image, a written story can be found in the Sound is Story book at Rumble Studios.

Says Tone Aston, Founder of Rumble Studios: “This rebrand is about reinforcing our commitment to the craft of storytelling through music & sound. Everything, from the new visual identity to the signage, is designed to reflect that and we’re really excited to launch this into the market.”

Says Micah Walker, Chief Creative Officer, BMEOF: “Our folks have been working on this idea for a while, so it’s great seeing it all come together as a cohesive identity. Lots of time and love, so massive props to the team.”

Illustrator: Adrian Tomine
Animator: Josh Trotter
Stills Photography: Danny Eastwood
Production Partners: The Pool Collective, CONTAIN, Anchor Signs, carbon8

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