Evergreen Advertising & Marketing, Melbourne has won Platinum and Gold at the Generations Award, an international competition for excellence in senior marketing, aimed at professionals who have communicated to the 50-plus mature market.
The agency won Platinum for the McKenzie Aged Care Group ‘Aged Care, at its finest’ campaign in the Advertising category. And Gold for the Stockland Retirement Living ‘Time of Your Life’ campaign – also in the Advertising category.
Says Gill Walker, managing director of Evergreen:”Receiving international recognition from the world’s best in senior marketing is a great boost as we complete a record year of client work across many categories including travel, retirement, health, financial services and government. Evergreen Advertising was the first agency in Australia to specialize in the 50+ market. We’re growing steadily and now in our 8th year. That growth is attributed to marketers wanting specialists, not generalists. We are especially proud to be the first Australian agency to be recognized, so that was an added thrill.”
A complete list of Winners can be found on the Generations Award website.
The Generations Award is an international competition for excellence in senior marketing, aimed at professionals who have communicated to the 50-plus mature market in one of 64 categories. As part of its mission, the Generations Award honours phenomenal achievement and service to professionals communicating to elders worldwide. The Award is judged by a panel of marketing, communication, advertising, public relations, media and online professionals. Winners gain recognition in one of the following three categories: Platinum, Gold, and Special Recognition. On a scale of 1 – 100, Platinum winners receive scores of 90 – 100 and Gold winners receive scores of 80 – 89. The panel evaluates each entry on their overall design, content, effectiveness in communicating to the Mature Market and overall excellence.