Eric rides horses while singing ‘The Horses’ in Bingle’s latest TV spot via The Monkeys, Sydney
Bingle car insurance has launched the next instalment in the “As simple as it sounds” campaign, created by The Monkeys. The commercial is the fourth in a series showing how simple it is to get Bingle car insurance.
In the TVC, a man named Eric gets a quote from Bingle on his smart phone while singing the iconic 90’s classic song “The Horses” and Roman-riding two horses along a pristine beach. The message is, “With quotes in under two minutes, get your insurance and go.”
Prior TVCs have featured a chimpanzee skydiving, a magician’s assistant being sawn in two, and a jazz flautist making his crab dance to get a quote. To date the campaign has been a huge success for the brand.
Says Justin Drape, co-founder and creative director, The Monkeys: “In the first year, we’ve helped Bingle bring its unique personality to life, and “Horses” is another example of that. We’re hoping it extends Bingle’s appeal to a broader audience and people enjoy, what is in essence, a demonstration ad.”
Says Jasmine Hildebrand, marketing manager, Bingle: “People are responding to the message that Bingle makes it simple to get your car insurance and get on with your life, with sales increasing dramatically year on year. We fully expect this spot to help us build on that success.”
This spot was directed by Rabbit Content’s Jeff Low, who was recently nominated for Director of the Year at the Shots Awards.
Says Low: “Despite how it looks, it really isn’t ‘as simple as it sounds’ to get a guy to straddle two horses and sing. It’s actually really hard. But what interested me was that challenge. It’s something you don’t see very often on TV, that’s for sure.”
Bingle’s new integrated campaign includes activations, press, digital and out-of-home, each demonstrating the simplicity of getting a quote and saving money with Bingle. New spots are scheduled to follow later in the year.
Client: Bingle
Bingle Brand Manager: Jasmine Hildebrand
Brand Campaign Advisor: Lauren Cain
Agency: The Monkeys
Creative Director: Justin Drape
Writers: Justin Drape & Mike Burdick
Art Director: Paul Sharp
Head of Production: Thea Carone
Content Director: Berlin Abraham
Content Executive: Victoria Zourkas
Executive Planning Director / Partner: Fabio Buresti
Production Company: Rabbit Content
Director: Jeff Low
Executive Producer: Lucas Jenner
DOP: Crighton Bone
Offline: Method Studios
Offline Editor: Daniel Mitchell
VFX: BLACKBIRD
VFX Supervisor: Nick Ponzoni
Executive Producer: Sam Hall
Colourist @ BLACKBIRD: Marcus Timpson
Music
Song Zu
Sound Design
Song Zu – Simon Kane
11 Comments
Beats the shit out of my video.
It’s a funny idea but I’m not sure about the telling…
This is just the same idea/premise as the Kuntz spot with different variables opted for. This isn’t even paying homage.. Sad to think this was meant to be funny.
https://vimeo.com/69043431
Order a pizza surfing said “hi”.
https://www.youtube.com/watch?v=v2Zdm3CkxVg
Why an expensive American prod ℅?
No Monkey magic here. Trying way too hard to be funny.
Idea has been done to death, but at least this is funny.
Apparently The Monkeys are the hottest agency in Sydney.
Not with this work they’re not.
Thought it was the work of some direct in-house collective. (Damning, isn’t it.)
If you can’t solve it, dissolve it.
As is so often the case these days, the talent looks like he was plucked from the agency.
The voiceover is annoyingly British.
And it’s not as good as the French ad.
Not the first time this agency has been caught stealing