Entropico launches new global experiential arm
Creative company Entropico has announced the launch of its experiential division – an arm dedicated to its innovative storytelling practice across virtual production, post-heavy film workflow and motion-led digital dev projects.
Spearheaded by Entropico US chief creative officer, Joey Hunter, Entropico Experiential responds to briefs with bespoke creative teams for each unique project, pulling from their diverse in-house team and extensive specialist freelance network.
These project teams span film directors, motion designers, Unreal Engine artists, creative technologists, XR producers, longform show runners, digital designers, web devs, immersive experts – and everything in between – and are supported by strong partnerships with LED volume stages for virtual production projects.
Says Hunter: “In the past few years, virtual production has made massive leaps in elevating what’s possible in live action shoots. Shooting in an LED volume studio, combined with realtime Unreal Engine environments creates a dynamic world for characters or brand products, and the technology is advancing so quickly that there are new creative possibilities in the space every month. The whole team can see the creative vision for the post production in real-time on the shoot day, making VFX-heavy shoots a completely different experience. Any environment is possible, so you don’t need to worry about challenging location logistics, the weather, or even gravity.
“We have always paired our storytelling skills with our passion for new technologies and innovation. But it’s exciting to formalise our creative practice with this new experiential arm.”
Some key portfolio projects from Entropico Experiential include:
YouTube Game On, a 2-hour livestream experience to celebrate the diversity of YouTube’s rich gaming culture. Following the success of YouTube’s Escape2021 live event, Entropico embraced the opportunity to produce another interactive, live experience in 2022. The objective? Foster the global gaming community and reward the creators who make YouTube, YouTube. Leading agencies including Buck, Never Sit Still, Click, Bulldog and Hovercast, Entropico created the visual identity and marketing campaign, collaborated with YouTube Creators on original content, produced new games, and blended all of these elements together to create a truly interactive online event.
To spotlight YouTube’s growing tarot community, Entropico created a world-first interactive tarot experience for World Tarot Day. Tarot with YouTube is an interactive web experience that features the world’s favourite YouTube creators, and has guided millions through an individualised tarot reading.
2022 was the year we all learned to travel again, so Entropico helped Tripadvisor unpack a huge 2022 with an immersive and interactive digital experience. Tripadvisor Unpacked shone a light on the almost 400M travelers who visit Tripadvisor each month, and wove the intriguing data into a captivating snapshot of global travel trends: from solo vacays to vampire tours and clubbing with grandma.
Entropico has harnessed Epic Games’ real-time 3D software Unreal Engine in their boundary-pushing music videos for RÜFÜS DU SOL, Masked Wolf and Young Franco, amongst others, and used the world-building software to create runway visuals for Australian fashion label Manning Cartell, and the opening title sequence of The Clearing – a gripping psychological thriller produced by
Wooden Horse and coming soon to Disney+ and starring Teresa Palmer, Miranda Otto and Guy Pearce.
Entropico is a creative company with an in-house production team and best-in-class post facility. Entropico has offices in Sydney, Los Angeles and San Francisco, and moves effortlessly between advertising and entertainment to connect audiences and brands to culture.
Entropico Experiential is ready to help you shape your ideas through storytelling and technology.
AU Experiential Project Enquiries:
Simon Jackman simon@entropico.com
US Experiential Project Enquiries:
Olivia Ravasio olivia@entropico.com