Enero Group acquires Orchard; partnership to accelerate Orchard’s growth in OZ + overseas

As part of its strategy to accelerate capabilities and growth in Australia and internationally, leading creative technology firm, Orchard, has announced it has joined the Enero Group.

Orchard, founded in 2006 and with 70+ staff, offers leading edge digital and creative technology services to a client base that includes Schwarzkopf, Hyundai, Asaleo Care, Electrolux, Carnival Cruises, GlaxoSmithKline Australia, Zoetis, Merck Sharp & Dohme Corp. and Boehringer Ingelheim from its Sydney and New York offices.

Orchard will continue as an independent brand within the Enero Group network under the leadership of its founding directors, Wai Kwok, Andrew Antoniou, Sarah Galletly and Martin Stafford.

Enero Group is an independent network of marketing and communications businesses operating globally that includes leading and award winning agencies BMF, Hotwire, Naked, The Leading Edge, The Digital Edge, Frank PR and Precinct.

Says Wai Kwok, managing partner, Orchard: “Orchard has thrived as an independent creative technology leader for more than a decade, and we have real momentum in the business. We continue to grow, while winning innovative digital and communications work with health, wellness and consumer clients.

“We are delighted that Orchard will operate as an independent brand within the Enero Group, and are excited about the potential for Orchard to expand further into international markets with the support of the Enero team. The opportunity to collaborate with BMF, Naked, Hotwire, and Frank PR will also enable us to expand our capabilities to better service the evolving needs of our clients.”

Says Matthew Melhuish, CEO, Enero Group: “Orchard is an ideal addition to help us drive the next phase of growth by expanding and deepening our core service offering across the Group. We look forward to incorporating Orchard’s technology and digital capabilities into our offerings, while also broadening our global client base in Australia and the USA. Having the Orchard team within the Group will create terrific opportunities to cross-pollinate our thinking and services across all agencies and geographies. We have been impressed with the Orchard management team, what they have achieved to date, and are excited about their plans for future growth.”

Says Andrew Antoniou, managing partner, Orchard: “While last year was one of our most successful years since our launch, the time feels right to pro-actively define our future. Our continued success over the years has primarily been driven through our wonderful team and the incredible culture we’ve created together. The Enero partnership will continue to nurture this further, while at the same time providing more opportunities to accelerate the growth of our team and business into the future.”