EnergyAustralia gives Aussies their perfect plan in a new campaign via Leo Burnett Sydney
Leo Burnett Sydney has created a campaign and TV show for EnergyAustralia. The show embraces every cliché of the gameshow genre to help you “save the most when you use energy the most.”
However, there’s one big difference between Perfect Plan and regular gameshows: you yourself are the contestant. And you’re about–at least, if you live in Victoria where most homes now have smart electricity meter technology–to “meet the flexible-pricing ePlan of your dreams.”
Says game show host Ernie: “When EnergyAustralia asked me to front the show I didn’t have to think too hard. Helping Victorians to save on their power bill has always been an ambition of mine. Well, that and a Logie.”
The Perfect Plan game allows its contestant (that’s you) to ask a series of questions of EnergyAustralia’s three new flexible ePlans: Weekend Saver, Night Saver and Regular Saver. (Each plan designed by EnergyAustralia boffins to suit the way Victorians use their energy.) Get to know them, choose your best fit, and walk away with your Perfect Plan.
To help people find their way to the show, it’s being supported by a range of TV, outdoor and digital advertising. Each featuring Ernie and his charismatic cast of flexible ePlans.
Says Ernie: “It might just seem like a light bit of fun in a low-interest category, but underneath it all there’s a serious message. I just can’t for the life of me remember what that is.”
Agency – Leo Burnett
Andy DiLallo – Chief Creative Officer
Iggy Rodriguez – Creative Group Head
Justin Carew – Creative Group Head
Luke Chess – Senior Copywriter
Stuart Tobin – Art Director
JJ Winlove – Art Director
Bruno Nakano – Designer
Thomas Miles – Planning Director
Paul Everson – Group Account Director
Libby Weston-Webb – Senior Account Director
Jess Ferguson – Account Executive
Michelle Browne – Print Producer
Renata Barbosa – TV Producer
Production Company:
Rapid
Director: Dave Klaiber
Executive Producer: Susannah DiLallo
EnergyAustralia:
Simon Brady – Head of Product & Brand Marketing | Retail
Aysha Cincotta – Senior Marketing Manager | Customer Communications
Katherine McNabb – Communications Development Marketing Manager
14 Comments
Wonder how luke feels being cd’d by a couple of mid-weights.
When in doubt. Do a game show!
Great to see Leo B working with Rapid.
This makes me feel gay.
Looks like someone’s been “Savin’ Bundles” of creative time on this one.
This campaign is cringeworthy.
@ heh, why so bitter?
I seem to recall those ‘mid-weights’ you’re talking about won more lions this year than there are in Taronga zoo.
And Luke is a true talent who doesn’t worry about titles … a true team player.
Chill dude.
Agree with Pop. The boys may be young but they’ve got enough runs under their belt to be group heads. Saying that I don’t like this campaign much. Seen 1 game show, seen em all.
Why didn’t they use me on this. No-one has seen me with Greg Evans in the Domain Perfect Match gameshow campaign anyway!
Forget about the agency….look at the client credits instead
They certainly won’t be winning any Lions for this campaign though.
“More lions than taronga zoo”
Ha,ha…
what sort of a fool writes that?
“More lions than taronga zoo”
Ha,ha…
what sort of a fool writes that?
What a pile of shite!! Sad to see how this once decent brand with decent advertising has seemingly become addicted to really stupid point;less advertising in the past few years. @Dev&Dale bad advertising is always the result of poor clients making poor decisions.. a good agency however has a role and responsibility in advising them appropriately and suggesting work that is far better than this