EnergyAustralia encourages consumers to ‘make a wise call’ in a campaign via Leo Burnett Sydney
EnergyAustralia is launching a new advertising campaign via Leo Burnett Sydney which encourages consumers to ‘make a wise call’ and choose EnergyAustralia as their energy provider.
The campaign highlights the knowledge and expertise EnergyAustralia staff draw upon every day to match customers with tailored energy plans and products spanning electricity, gas, heating, cooling, hot water installations and emergency repairs.
Says Michelle Monaghan, general manager, sales and marketing at EnergyAustralia: “The energy industry is complex and it’s often difficult for customers to navigate a way through to get the products and services they need. So, we wanted to create a campaign based on the idea that, with one ‘wise call’, customers could have their energy needs met simply, fairly and effectively every time. No fuss.
“It was important too that the campaign be fun and memorable, so we’ve used the perfect metaphor for wise – owls. Our employees have developed skills and experience across a range of different fields, which is reflected in the various owls supporting customers to make confident energy decisions.”
Says Scott Huebscher, creative director at Leo Burnett: “It took several long months to train the owls to talk, but it was worth it. I call the big one Bitey.”
The campaign launched on June 14 in TV and rolls out across press, digital and OOH.
PRODUCT Brand Refresh
CAMPAIGN A Wise Call
CLIENT EnergyAustralia
DIRECTOR OF RETAIL ADRIAN MERRICK
GENERAL MANAGER RETAIL STRATEGY & ENERGY SERVICES MICHELLE MONAGHAN
SENIOR MARKETING MANAGER JODIE ROCHETICH
SENIOR MARKETING MANAGER AYSHA CINCOTTA
AGENCY LEO BURNETT
CHIEF CREATIVE OFFICER ANDY DILALLO
EXECUTIVE CREATIVE DIRECTORS GRANT McALOON & VINCE LAGANA
CREATIVE DIRECTOR / WRITER SCOTT HUEBSCHER
SENIOR ART DIRECTOR NILS EBERHARDT
SENIOR PRODUCER RACHEL DEVINE
GROUP BUSINESS DIRECTOR LIBBY WESTON-WEBB
BUSINESS MANAGER RACHEL DOUGAN
PLANNING DIRECTOR THOMAS MILES
DIRECTOR ULF JOHANSSON
DOP ANDRZEJ SEKULA
PRODUCTION PRODUCER PHILIPPA SMITH
PRODUCTION COMPANY SMITH & JONES
GRADE BEN EAGLETON
EDITOR STUART MORLEY
POST HOUSE AltVFX SYDNEY
POST PRODUCER DAWN WALKER
VFX SUPERVISOR JAY HAWKINS
FLAME ARTIST HEATHER GALVIN
LEAD COMPOSITOR MURRAY SMALLWOOD
GC ARTIST WILL PRESTON
PHOTOGRAPHER DAVID STEWART
AGENT SIOBHAN SQUIRE
PRODUCTION COMPANY PRODUCER STEPH CLAIR
AGENCY EXECUTIVE PRODUCER ADRIAN JUNG
POST PRODUCTION ELECTRIC ART
13 Comments
These are awful. Honestly when i saw them the other night , i thought ‘ what a first thought, you can almost hear the creatives thought process….’Wise..i know, let’s use an owl, but lets get stuffed ones and put them in knitted jumpers and put their heads on sticks….brilliant, they’ll have charm and cut through.’ A word to the unwise, they don’t and they won’t.
I have NO idea what these are about and they look like sh*t too…. woooooow.
When the client sends a press release without the agency knowing and outs everyone involved in their shitty project. ouch.
I’m not as down on the campaign as these other people are, but it could have done with a touch more work
Guys. Calm down. They’re pretty cool owls. Everyone loves owls. Owls are the new cats. If you’re not onto owls, you don’t have the pop culture chops to work in advertising.
“pop culture chops to work in advertising.”
you mean be aware of a fad that is now considered bland?
Wow, the DOP was Andrzej Sekula.
Surely a bit of Tarantino style would have helped.
A ham fisted hot mess…silly idea even sillier execution. This brand used to do great things, I’m thinking of thise really nice ads with the little bald guy and the tall electrician… How do you go from great work like that that to this pile of shit? It must be because “the energy industry is complex…”
these are embarrassing and just bad.
Owls are still cool, captain. Put up with it.
Umm… Wow…. I just love the creative thought that was put into this one, how long did that take? Wise … Owls…. But we’ll dress them in creepy call centre outfits to make them cool. job done…. and the client approved / paid for that?…….. At least the agency convinced the client that they needed to shoot it this crap in London so someone got a free holiday.
Use talking owls to sell your energy service…..that’s brilliant and relevant (not)
“Wise Owl” really!!….. these ads are insulting to the Owl species and even more insulting to the consumers having to view them. Get a new ‘intelligent’ ad campaign please!