Emirates launches ‘The Department of Family Travel’ campaign via Leo Burnett, Sydney

As part of its continuing commitment to looking after families onboard, Emirates is launching The Department of Family Travel – its new integrated campaign platform from its agency team of Leo Burnett Sydney, PPR, and Havas Media.

The campaign is rolling out across print, digital, OOH and PR. The Department of Family Travel is the perfect platform for Emirates to build rich content and resources to connect with one of its core target demographics – families.

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Says Barry Brown, divisional vice-president Australiasia, Emirates: “Emirates is dedicated to all our passengers but when it comes to our parents travelling with children we understand that there are often additional challenges, and this is why we are launching The Department of Family Travel.  This is not just a campaign. It is a long-term commitment to provide parents with valuable insights, advice, as well as products and services designed to make their travel experience more enjoyable.”

Emirates commissioned research of 1,000 Australian families to uncover and truly understand what parents with kids want when travelling, as well as the pain points.

These insights have been key to building out the platform and will be launched to media by PPR, this month.

Led by creative agency, Leo Burnett Sydney, The Department of Family Travel homes family friendly content, such as travel tips and ideas, must-see destinations for families, planning guides and more, designed to help parents and children ahead of their travels. To cater for families flying on a long-haul flight, Emirates offer world-class amenities and services for parents and children.

PR Agency: PPR

Production Agency: Buck

Sound: Nylon Studios