Stayz helps Australians find their ‘special place’ in new campaign via Clemenger BBDO, Sydney
Australians are being inspired to find their ‘special place’ this summer through a new, multi-channel campaign via Clemenger BBDO Sydney, from Australian holiday rental website, Stayz.
The campaign is centred around the important role that special moments play in creating memories that last a lifetime. With over 40,000 holiday rentals across Australia, Aussies are being reminded that they can create long lasting memories with family and friends through Stayz.
The campaign is accompanied by a heavy digital schedule and integrated sponsorship of ‘The Block’ on Channel 9. The first TV spot playfully looks back at the memories of the hero lead woman and the unforgettable places she experienced during her childhood. Viewers are taken on a compelling journey that ends with the lead and her young family arriving at their latest ‘special place’, a Stayz house on NSW’s Central Coast. The emotion-filled soundtrack to the campaign is Fire and The Flood by Australian singer-songwriter Vance Joy and perfectly depicts the importance of spending quality time with loved ones.
Says Anton Stanish, regional director, Stayz: “We want to help Australians find their next perfect escape. That starts with connecting them to the thousands of unique and inspirational holiday homes and destinations that are on their doorstep. We’re tapping into consumers’ nostalgia and reminding Aussies that they can relive their happiest childhood memories through their own families.”
Creative Agency: Clemenger BBDO Sydney
Account Director: Melanie Spence
Creative Director: Luke Hawkins
Art Director: Jonathan Van Loon
Copywriter: Nick Alcock
Senior TV Producer: Jo Howlett
Production Company: In The Thicket
Director: Phillip Sage
Executive Producer: Stephan Renard
Soundtrack: Fire and the Flood by Vance Joy
6 Comments
Pedestrian at best.
Why PR it?
so Avalon now
Stayzzzzzzzzzzzzzzzzzzzzzzzzz
I feel like I need a holiday after watching that.
The Stayz account manager keeps on disabling my holiday home.
He uses this as a threat to force owners to use the Online booking system.
I have jumped through his hoops and also had some good results from the online system but instead of encouraging growth, he has used his position of power to ruin my business and has once again disabled my waterfront holiday home without any warning or reasons for doing so until I contacted him.
He replied that I didn’t reach the 5% conversion rate.
He neglected to noiice that he had no trouble accepting over $1200 in commission for one 14 night booking.
I have advised him that a house which sleeps up to 18 guests (mine) brings in revenue equivalent to or exceeding that of a small unit or townhouse having 1 night bookings for only 2 – 4 guests for the same period.
I advised the account manager that instead of focusing on quantity, he should focus on learning more about tourism and hospitality and the importance of QUALITY reservations.
Large holiday homes serve a niche market but are versatile enough to accept smaller bookings in non-peak seasons.
I have been a supporter of Stayz for 15 years however once Fairfax sold it, owners have not had the same quality of service or respect given to them.
According to the posts on a Facebook site dedicated to disgruntled owners and clients, there are many who are unhappy with the service delivery.
I am quite happy with the service of most Stayz support staff, except for the Accounts Manager who appears very confused.