Eleven Melbourne drives agency growth with new clients TCL Electronics, San Churro + Cool Ridge

Eleven Melbourne has picked up three new accounts – TCL Electronics, San Churro and Cool Ridge.

The new wins will see Eleven provide creative PR services across owned and earned channels, while also adding value by working with co-located sister agency, TBWA, on integrated solutions.

Says Kiefer Casamore, group account director, Eleven: “It’s been a fast first half of the year with lots of brands eager to learn how culture can create impact to their bottom line.

“This year’s WARC 100 report of the world’s most effective campaigns had PR and earned media central to their channel strategies. So, it’s not surprising local clients are increasingly looking for creative ideas that generate media coverage.”

As part of the agency’s growth plan, two new appointments have also been added to the fold. Jessica Cheney joins as senior account manager from TBWA Sydney sister agency FleishmanHillard, where she has spent the past two years working on Johnson & Johnson, Carnival Australia, Philips and Bose.

Emily Perry has joined the agency as an account executive. Holding prior agency and in-house experience, Perry joins most recently from the Australian School of Performing Arts.

To deliver on its mission to create culture for brands, Eleven Melbourne will continue to evolve and localise a range of proprietary tools, including Backslash, a global team of trendspotters who identify cultural opportunities as and when they happen; and Hubblescope, an influencer identification, engagement and analysis tool.