eftpos Payments Australia Limited (eftpos) has awarded Bohemia Group, part of the M&C Saatchi Group, its media account for the delivery of the below, following a competitive pitch.
The Australian electronic payments business, which can be regarded as an early Aussie payments fintech, has engaged the media agency to assist furthering drive its significant growth.
The appointment will see Bohemia’s remit include media strategy, content strategy and implementation, media planning and media buying across all channels and will commence with immediate effect.
Established in 1984, eftpos was launched as the world’s first national electronic payment system. A true Australian innovation which changed the retail landscape forever. Since inception it has sought to revolutionise the way consumers pay for goods and services, and firmly establish itself as the centre of the Australian digital ecosystem. Last year alone, eftpos processed more than 2 billion transactions worth around $130 billion.
Says Brett Dawson (pictured), CEO, Bohemia Group: “eftpos is a brand we all grew up with, that is Australian owned and operated and is doing great things for the people and businesses in this country. We love their ambition, innovation roadmap and values and are so excited to partner with them through the next significant growth phase in digital payments.”
Says Anthony Dumont, head of brand and marketing, eftpos: “eftpos is driven by its brand purpose which is to do good for Australia. To deliver, our company is transforming what it does and how it does it. It has the energy and innovative thinking of a start-up, investing considerably in people, product design, infrastructure and overall capability. We are driving growth, changing the way Australians pay for the better and becoming the preferred digital payments brand with enriched utility and value for today’s world and the one coming. Over the past 12 months, eftpos has made great progress on the digital transformation, launching an eCommerce solution, trialling digital ID, growing mobile payments significantly and most recently with the acquisition of Beem It.
“We were looking for a commercially minded media agency to work with us through this next growth phase. We needed market leading strategy, big critical thinking, transparency, progressive use of data and technology to measure and optimise impact and a record of strong client relationships built on trust. Bohemia’s pitch delivered this in spades and we look forward to our growth journey together.”
The competitive pitch began in May and was led by media consultant Steve Sinha, chief media officer at Media Operations Transparency and long-time procurement marketing specialist Kylie Chain.