Coundown to Effies’ ‘The Work Behind The Work’ in Sydney and Melbourne: behind-the-scenes of 2022’s most effective ad campaigns
Come behind the scenes of 2022’s most effective advertising campaigns when Advertising Council Australia and ThinkTV present Effies ‘The Work Behind The Work’ on Tuesday 15 November in Sydney and Thursday 17 November in Melbourne.
Hosted by ACA CEO Tony Hale and ThinkTV CEO Kim Portrate, the events will bring marketers and agency teams together to unpack the strategy and creative process behind award-winning Effie campaigns from the past year.
Special Australia’s ‘Tonight, I’ll be eating…. ‘ campaign for Uber Eats Australia will feature at both Sydney and Melbourne events, with the Sydney event also spotlighting Leo Burnett Australia’s ‘One House to Save Many’ campaign for Suncorp.
The Melbourne event will additionally feature The Monkeys’ Suntory -196 campaign for Beam Suntory.
In a coup for ESOV enthusiasts, renowned effectiveness guru Rob Brittain will also introduce early learnings from ‘To ESOV and Beyond Part 2’ – the follow-up to the influential 2021 paper ‘To ESOV and Beyond’.
The new report uses Amplified Intelligence’s proprietary attention-tracking technology to reveal attention metrics for a sample of 40 new campaigns in the ACA effectiveness database, further exploring the relationship between marketing effectiveness and attention.
At the recent 2022 Australian Effie Awards, Special Australia was awarded The Grand Effie for its campaigns for Uber Eats. Uber Eats also received The Effective Advertiser Award. The Monkeys was crowned Effective Agency of The Year for a third consecutive year while Leo Burnett Australia took home a Gold Effie for its ‘One House to Save Many’ campaign for Suncorp.
Event details: Effies presents ‘The Work Behind The Work’ 2022
Sydney
Date: Tuesday 15 November
Time: 6.00pm to 8.30pm AEDT
Venue: The Monkeys, 531 South Dowling Street, Surry Hills
Featuring:
- Special Australia’s Tonight, I’ll be eating’…. campaign for Uber Eats Australia
- Leo Burnett Australia’s ‘One House To Save Many’ for Suncorp
Cost: $25 for ACA members and $50 for non-members
Register here
Melbourne
Date: Thursday 17 November
Time: 6.00pm to 8.30pm AEDT
Venue: The Monkeys, Level 5/161 Collins Street, Melbourne
Featuring:
- Special Australia’s ‘Tonight, I’ll be eating’…. campaign for Uber Eats Australia
- The Monkeys’ Suntory -196 campaign for Beam Suntory
Cost: $25 for ACA members and $50 for non-members
Register here