Edward Pontifex joins The Sweet Shop’s Australian office in executive producer role
The Sweet Shop has announced that Edward Pontifex (left) has joined their Australian office as executive producer.
Pontifex, formerly a freelance producer, has previously worked on various jobs with The Sweet Shop, including the multi award winning spot ‘The Potato Peelers’ for the Melbourne International Film Festival alongside director Steve Ayson. Pontifex started his career on the agency side, including a stint as a producer for London’s M&C Saatchi before moving back home to continue on with Australian agencies.
Says Wilf Sweetland, managing director at The Sweet Shop: “I am thrilled that Edward has chosen The Sweet Shop for the next stage of his career. His background and reputation in both agencies and production is of the highest level, and is a great asset to the company.”
Says Paul Prince, CEO/founding partner: “Edward is hugely respected by creatives, producers, and directors alike. He is a man who understands The Sweet Shop’s commitment to craft and whose passion for quality will no doubt compliment our client’s growing ambitions. We are very excited to have Edward join our global management team.”
Says Pontifex: “Having enjoyed working with The Sweet Shop over the last few years as a freelance producer, I jumped at the opportunity when Wilf approached me to join as executive producer. I am really looking forward to working with the team and helping develop their talented list of directors.”
Over the past year The Sweet Shop has continued to add new directors to their roster, both locally and internationally. Pontifex joining The Sweet Shop is another measure the company is taking to manage this expansion and increased demand, continuing to bring the highest quality and service when bringing ideas to life with all of our clients.
14 Comments
I worked with Edward in his early years and was somewhat upset when he headed off to London. He is one of the talented good guys. Nice choice.
Congrats Edward! One of the industry’s finest (perhaps a little biased on my part)
Awesome guy to work with, well done Ed & The Sweet Shop
Congrats Edward! Always such a pleasure to work with 🙂
Well done Edward! Top man!
Love him to death, but terrible taste in football team. He also owes me a beer.
yeah Ponty. Woot!
Go Mr Pont.
Well done.
A. K.
SERIOUSLY?
sparkly eyes
Seriously? Seriously Good. He’s a gun. Well done Ed and the Sweetshop.
Oh Edward. You’re the Sweet Shop’s now and we are grieving as we will have you no more.
Oh sweet sweet Edward. Sadness and joy.
Farewell dear dear Edward, and all the best as you fly from our lives.
Oh dear dear Edward.
No coincidence his initials are EP. He was born for the role.
What an amazing guy!
The best in the business, maybe the best ever. For sure!
Well done Edward..Long time no see !! My long ago travelling bud, you probably don’t remember me ,,, Congratulations, Anneke !!