Digital youth engagement platform, Year13, has boosted its capability with three senior appointments following a $10M investment from Future Now Capital, in advance of its roll out to agencies nationally.
Empowering generations of young people to live happier and healthier lives, Year13 has seen a growing demand for its content, leading to the Edtech doubling in size within just 12 months to 70 team members.
Of the new hires, Year13 has bolstered its senior leadership team to include chief financial officer, Chris Adams (former CFO, GroupM); chief marketing officer, Simon Greally (former CEO, Indy Data Science); and national commercial director, Ann-Maree Mulders (ex national client partnerships director at 7 West Media’s Pacific).
With Gen Z stuck at home and online more often, Year13 is committed to supporting young people with the best tools and resources they need to remain inspired, motivated and engaged as they navigate being young. Amidst the pandemic, Gen Z remain particularly bleak about their future, having faced unprecedented challenges due to ongoing lockdowns and remote learning. With 1 in 2 young people needing help working out their futures, they are increasingly looking for support to help guide them through the big life moments.
Co-founders, Saxon Phipps and Will Stubley, are humbled by increased demand and significant growth of the business.
Says Phipps: “It’s been an absolutely huge 12 months for Year13 and we are delighted to have Chris, Simon and Annie join the team at such a crucial time for the business. Ultimately at our core, we want to empower all Gen Z’s with the digital community, tools, and support at scale via the Year13 platform.”
Through virtual careers expos, social channels, and working with government, industry, schools, employers and national brands, Year13 is rooted in building meaningful connections between young people and the world ahead to set them up for success. The company connects with 1.6 million young Australians online by providing them with lifestyle inspiration, support and opportunity as they navigate their youth. In August alone the platform reached 3.6 million across it’s social channels.
Says Mulders: “Year13 is an incredible business 100% committed to supporting young Australians to lead happier healthier more fulfilled lives. We connect with Gen Z when they’re making big life decisions and when they’re in an exploratory and learning mindset. It’s a purposeful, influential and trusted connection. The opportunity for brands to harness this connection through our rich content suite and E-learning platform is significant.”
Says Greally: “What an exciting time to be part of the Year13 brand. We’ve got a relentless focus to continue to grow our large digital community, while building personalised online content experiences. Our partnerships with Tealium and Braze help us deliver work class data personalisation, UX and targeting for our audience across our large digital and social network. Additionally, all of Year13 content is produced by Gen Z’s for Gen Z, which is why the brand is so popular with the demo.”
In addition to its senior hires, Year13 has also appointed the independent PR agency, Thrive PR + Communications, to reach new audiences by tapping into its ‘corp-sumer’ expertise, supporting both consumer and corporate PR services.