Edge expands connections offering with new media hires Louis Williams + Livinia Fernandes

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Edge expands connections offering with new media hires Louis Williams + Livinia Fernandes

Edge has today unveiled two new recruits to its growing media team off the back of a series of new business wins which include Hearing Australia, Seagrass Boutique Hospitality Group, Pymble Ladies College and Steadfast.


Louis Williams and Livinia Fernandes join a rapidly expanding team led by media director, Ryan Johnstone.

Williams joins as media manager, from Havas, where he worked with clients such as Swarovski, Dolce & Gabbana, Jimmy Choo and Mont Blanc; whilst Fernandes joins as account executive from Wavemaker where she worked with Tiffany & Co, Airbnb and Pharmacare.

Says Richard Parker, executive planning director, Edge: “Our integrated offer of connections (paid, owned, earned), creative, and content – powered by data – is providing clients with an enhanced return on their communications investment by targeting the right people at the right moment with the right message at the right cost.”

Media billings have more than doubled over the last 12 months as the agency continues to invest in its integrated offer.

Says Parker: “Our focus on ‘connections’ is really important, especially as marketing budgets tighten. Marketing teams are looking for ways to increase their share of voice with efficient media buys and by seeking out earned media opportunities: it’s why we now have a team of specialists who can operate in paid, owned earned and shared channels.

“With our history in content, CRM and social we’ve always focused on building deeper engagement on owned channels, so it’s not a dramatic shift for us – but the structure and process that we have now built internally and the new depth in capability amongst the media team is leading to genuine integrated thinking and execution.”

Says Ryan Johnstone, media director, who joined Edge this year: “It’s rewarding to see the team grow so rapidly – we’re a nimble team, and this investment in staff adds greater depth to our performance capability.”

Edge has supported growth in the division by inking a recent partnership with OMG to provide scale and tools – and joining the ever-expanding IMAA community to access their suite of resources.