Edge appoints Milica Djurovic as senior planner; Adelaide Day-Collett joins in junior planner role

Independent agency Edge has bolstered its planning team with the appointment of Milica Djurovic as senior planner and Adelaide Day-Collett as junior planner.

Djurovic cut her teeth in advertising at J. Walter Thompson Sydney before moving to 303 MullenLowe where she led planning for key accounts including TK Maxx, Citibank, Netflix, Fujitsu and Audi.

Day-Collett initially applied to join Edge’s intern scheme before being offered a full time role.

Djurovic and Day-Collett join planning director Kent Pearson, senior planner Victor Marx, and junior analyst Luka Maric reporting into executive planning director Richard Parker.

Says Parker: “We’re delighted to welcome Mil and Adelaide to the team. Mil’s a seriously talented planner, and brings a wealth of experience to the job – along with genuine enthusiasm for the industry. Adelaide has seriously impressed us as an intern and we’re looking forward to watching her develop as a junior planner.”

The appointment follows an increase in business into Edge’s strategic consultancy arm, including CX, UX and research projects for the University of Melbourne, customer segmentation and CRM strategy for Jaycar and RTM, customer segmentation work for KX Pilates, and content marketing strategy work for Suncorp Group – alongside increased planning requirements from Edge’s existing client portfolio and recent new business wins VicRoads, the Royal Edinburgh Military Tattoo and Virgin Money Australia.