Independent creative agency Edge has appointed Ben Smith (pictured above) to the role of executive creative director, following his long stint working with the agency as a contractor. Smith’s appointment follows the exit of ECD and partner Stu Turner (below) from the agency who is taking up a new, soon to be revealed, role.
Smith’s career to date has seen him work in both Australia and the USA, for some of the most respected agencies out there – winning a slew of awards and building a reputation as a heavyweight creative thinker along the way.
Nicole Gardner, managing director says of the changes: “Ben is a lovely human, and a fantastic ECD. His portfolio speaks for itself, and his ability to solve business problems – as well as to mentor and shape teams to make great work – really gelled with us. We’re stoked to have him on board.”
Says Smith: “I’m looking forward to taking the helm at Edge – during my time with them I’ve seen them not only produce some great work, but also get involved with brands in non-traditional ways like joint ventures and with sweat equity that really excites me. The opportunity to join a business that is seeking to evolve what an agency is and does, as well as push the boundaries with the work, was irresistible.”
Gardner says of Turner’s departure: “We enjoyed working with Stu and very much appreciated his contribution. We wish Stu well in his new role.”