ECOVACS appoints Havas Red Australia as integrated PR and social agency across ANZ

Havas Red Australia has been appointed as the PR, social and influencer agency for global smart home robotics leader ECOVACS across Australia and New Zealand, following a competitive pitch process.

The partnership will see Havas Red deliver an integrated communications program spanning PR, influencer, content creation, social media and experiential activations, with a focus on elevating ECOVACS’ brand presence and connecting with consumers.

As Australian and New Zealand households increasingly embrace smart home technology, ECOVACS has established itself as a pioneer in robotic home solutions, delivering innovative indoor and outdoor products that simplify everyday life. The brand is renowned for its cutting-edge robotic vacuum cleaners and other intelligent home devices that combine advanced technology with practical functionality.

Havas Red’s program for ECOVACS will focus on driving ongoing media engagement to tell the brand’s story across lifestyle, technology and home verticals; creating and executing influencer and social media campaigns that connect authentically with new audiences; and planning impactful launch events for media and consumers that generate excitement around the brand’s latest products.

Says Laura Cario, Managing Partner Consumer & Brand at Havas Red Australia: “ECOVACS is a true innovator in the smart home robotics space, and we’re excited to help them deepen their connection with Australian and New Zealand consumers. Our integrated approach across PR, social and influencer will ensure ECOVACS’ message resonates with local audiences and positions the brand as the go-to choice for households looking to embrace smarter living.”

Says Fiona Tao, Head of Marketing for APJ, ECOVACS ROBOTICS: “We’re thrilled to partner with Havas Red as we continue to grow our presence in Australia and New Zealand. Their deep understanding of the local market, combined with their expertise across earned, social and influencer channels, makes them the ideal partner to help us connect with consumers and showcase how ECOVACS products can make life easier for households across the region.”

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