Ecosa encourages the world to ‘Live Well Slept’ in latest campaign via Bullfrog
Australian mattress company, Ecosa has launched their first brand campaign demonstrating the undeniable power of a good night’s sleep. The campaign was brought to life by Bullfrog’s internal production studio in collaboration with Canadian comedy director, Aleysa Young.
In her first Australian campaign, The Workin’ Moms and Ginny and Georgia director brought an eye and ear for comic performances, theatricality and general vibrancy that set the tone for the campaign. Further authenticity was added by emerging musical theatre composer, Connor Morel.
The integrated campaign spans BVOD, out of home, radio and digital, and brings to life the feeling of waking up well slept that only a solid 8 hours of shut-eye on an Ecosa mattress can deliver.
“Given how competitive the bedding category is – particularly within Australia – we knew we needed to make something that worked its socks off,” says Mike Doman, Partner – Foundations and Communications at Bullfrog.
“Ecosa’s purpose – ‘Creating the world’s best sleep so you can create what’s best for the world’ – recognises that the real benefit of a good sleep is in that you show up as a better parent, friend, partner or colleague tomorrow. The team has managed to bottle that feeling into 30 seconds of hard-working film, radio and a suite of supporting assets that can be expanded on for years to come.”
Says Rowena Graham, Head of Brand at Ecosa: “As a category, we see a race towards features and low prices. While we always strive to develop top-quality, affordable products, it’s our mission to educate people on what a great night’s sleep brings to your day. We want to elevate the thinking around sleep – and inspire people to invest in theirs. Because living well slept is the ultimate benefit of great bedding and mattresses – and there’s no feeling quite like it.”
Bullfrog was appointed as Ecosa’s creative partner in March, following a competitive pitch.
Bullfrog’s adaptive production approach saw a hand-picked team of specialists assembled to make Ecosa’s dream world a reality with efficiency and experienced jazz hands.
Client: Ecosa
Creative + Production: Bullfrog
Media: Half Dome
Director: Aleysa Young
DoP: Max Walter
Production Designer: Yvette Turnbull
Studio: Dreamscreen Australia
Composer: Connor Morel
Sound: Ed Colman at Special Productions
Offline and Online Edit: Josh Dey
Colourist: Ted Deacey
VFX: LateNite
28 Comments
I knew a kevin once…
dear akcelo. this is how you make an ad.
this is awesome. well done bullfrog.
Sorry bullfrog employee but no one is thinking this is better. 😂
Two bed brands go out on the same day, one genuine ad, nice work Bullfrog!
No it’s not.
A song. How original. Oh and a bonus, all the headlines rhyme, that could be considered criminal.
bloody well done! I’m ordering mine as we speak!
Not one bit funny. Feels like a half-baked ABC promo
you are the new hello social
I’ll take that. All the best to Dalton and his team. He’s having a red hot crack. Fuck this industry is full of haters. You can’t start at the top, we all know this. You have to win small budgets and build over time. We knock entrepreneurialism with “craft” chat… you can’t compare a $250k TVC with a $1M budget. Its solid work considering the context. Sam
The kind of ad that harms the agency
Than most dancing ads
Always love seeing this agency in the comments. This work put me to sleep. Might purchase.
God this is annoying
Who honestly on here sees this and thinks wow idea envy??
Woke up well slept this morning. Does that make my koala mattes an Ecosa now?
It’s just noise, that won’t work. Why do clients keep paying to do advertising on the fly?
How this agency is opening shop in Sydney and UK when this is the calibre of work???
so bad
The OOH is burning down? Did I hear a fire alarm? The woman looks terrified; we’re on our way.
Clearly, not many words rhyme with Ecosa. “your dream life’s getting closer, sleeping on ecosa”.
I don’t want dreams to get closer, I want to be deep in dreams.
The OOH is gonna do a better job than the forty winks stuff at landing that Ecosa gives you better sleep.
@Rhymezone: is ‘dream’ in ‘dream life’ an adjective or not?
If it is not, then you are accurate. But if it is, the ‘life’ one seeks is getting closer; not the ‘dream’ itself.
As an example, let’s take this phrase: “The orange car’s getting closer”.
Is the speaker being chased by a car, or by an orange?
This is an absolute stinker.
Bullfrog wanna stick to the hairy suit gimmicks and away from film.
“Bullfrog’s adaptive production approach saw a hand-picked team of specialists assembled to make Ecosa’s dream world a reality with efficiency and experienced jazz hands.”
– really? I thought we all just hired crew and art dept off the street to make TV ads.
I wish I thought of this.
Can I watch the Forty Winks zombies instead?
This advertisement features a woman slapping a male parking officer in the face with a ticket. If it were a male slapping a female it never would have passed muster. Violence in ads is never funny.