CHE Proximity launches new ‘Posties’ campaign for eBay showing why it’s Australia’s #1 online shopping site
‘Posties’ marks the first campaign of the new platform created by CHE Proximity for eBay since its appointment as creative agency earlier in 2019.
eBay is the country’s most visited online shopping site, with two out of three Aussies having made purchases within the last twelve months. That equals a lot of deliveries. All happening in Australia every day. Yet to most, this process is hidden. So, CHE Proximity decided to shine a light on the delivery room and the people that have more insight into our online shopping habits than anyone else: Posties.
The two films take us behind the curtain and allow us a look at the day-to-day life of our beloved posties; the tea break banter, the predicaments they find themselves in when out and about making deliveries, and of course, who’s ordered what and for how much. A third film will be released in the lead up to Christmas.
Says Ant White, chief creative officer, CHE Proximity: “We all know that Aussies love a bargain and hate to feel ripped off. This campaign reminds us that eBay is the undisputed one-stop shop for everything Australia wants and needs, every day – and at some of the best prices.”
The light hearted films were directed by Tony Rogers from Guilty. The TVCs will roll out until Christmas and will be accompanied by radio, OOH and social.
Says Wesley Hawes, executive creative director, CHE Proximity Sydney: “The humble Aussie posties remain neutral in the online retail war. Although unbiased, they know everything about the nation’s shopping habits, with millions of parcels passing through their dexterous fingers daily. This new platform from eBay shows us what really goes on behind-the-scenes.”
Agency: CHE Proximity, Sydney
David Halter – Chief Strategy Officer
Vanessa Nicol – Managing Director
Ant White – Chief Creative Officer
Wesley Hawes – Executive Creative Director
Sam Dickson – Creative Director
Cameron Bell – Creative Director
Cass Jam – Senior Art Director
Geoff Fischer – Senior Copywriter
Karolina Alas – Senior Account Director
Jack Hale – Senior Account Manager
Holly Alexander – Director of Strategic Production
Karine Pawel – Producer
Miranda Pezzimenti – Assistant Producer
King Yong – Social Agency Editor
Production Company: Guilty
Tony Rogers – Director
Tim Parrington – Editor
Jason Byrne – Executive Producer
Victoria Walker – Line Producer
Marin Johnson – DOP
Heckler – Post Production
49 Comments
Bad.
Funny but… and for $3
Excruciatingly dull.
Comedy is hard.
I’m still pissing myself all these months later. Great work
unfinished… editors audio mix?
Very bad.
So the products AND prices come listed on the box, hey?
‘Our data revealed that most parcels are delivered by regular Aus Post workers which led us to etc etc…’
You know what’s comedy, ppl on here thinking this isn’t funny. Do you f*ckheads even watch TV and see the ads that are on. Shut this site down.
And no, don’t work at this agency, get behind some work. F*ckheads.
Is the hero all you surry hills creatives need.
Please tell me this is made by students for HSC!
I DID NOT APPROVE THIS. IT’S NOT AT ALL AWESOME
Yikes. Could have been a cute concept with the postal workers, but the script is so badly written. It’s feels like the first idea that came with no interrogation. Not CHEP’s best work.
Unexpectedly BAD. Cringeworthy.
Fuck me, saw that joke coming from a good way off,
Lot of angry activity lately – having a bad week?
‘Hey guys, you know how in the real world, packages are designed to keep the contents hidden to prevent dodgy posties from stealing them?
Well, for this idea, imagine we live in an alternate universe….’
Your rant is by far the funniest thing on this page. Keep that fire burning
No – just seeing a lot of genuinely terrible ads. Ikea, Aussie and now this..
…sick to death of advertising? I think this might be it for me. They’re always looking for fruit pickers.
oh wait no they’re not they produce MOR work just like every other agency in aus
and the odd clever bit for a charity to win ‘metal’
they’re no adam&eve
they’re no w+k
they’re no d5
but let’s face it the industry is declining, there’s a recession coming, and no-one outside of your dept gives two fat turds about the glory days of glazer and guinness surfer
keep on moaning, you bitter twats!
i’m going surfing
The Office has a lot to answer for.
The boys club creative department showing its true colors. eBay work should be good at a minimum. This is poor. Data won’t save you here fellas.
How are these TVCs at this length?
Where’s the cuts that are actually running?
Or, doesn’t matter?
Couple of genuine stinkers from chep lately. Mum’s pasta disaster and now this one. Just a little poopie.
In fairness Ikea was nice
Saw these running on TV. They are great! Much better than anything else in the dismal ad breaks at the moment. One of those that the punters will love, the bitter creatives on the blog hate it seems.
Is no-one worried that they just called one of their customers a monkey?
I find it quite odd that this work is being forgiven in some comments for the crap that’s on television. Just because the quality of ads is bad on teli doesn’t mean this mediocrity should rise. The fact that this is getting pounded is a message to clients and not just the agency. Clients think exactly like that: “my ad stands out in a sea of shit so I’m doing good”. No, you’re just as fucked as the rest and should be fired or just try harder and let your agency write and make great work. This is eBay, a great big and unique brand that has a massive point of difference. Be confident and do work your brand deserves. Don’t be hard on the agency, they’re already proven and have done a bunch of great work, be hard on the marketing managers.
Agreed.
Almost every marketer in the industry wants to be too involved in the creative work, let the agency do what they’re good at and stop trying to write the ads for them. We all work in the industry and know what happens to an idea from concept to execution, don’t blame the creatives blame the marketers.
punters love down down prices is down.
let’s aim for excellence, eh?
so we can stick awards up our bum bums.
Five, no – hang on – SIX creatives credited (inc a CCO and an ECD) plus three agency production people (isn’t one of them the post house?). Hmm, you have to wonder if the clients aren’t all called Roz too!
It baffles me why the CSO, MD, CCO, ECD and 2 x CDs need to be on the credits for something that’s disposable content at best.
As one of the best comedy directors around, Tony’s treatment was a lot funnier and was dialed right back.
I thought there were kind of funny….
Confused as to why the would be pushing a lack a data / contents privacy?
CHEP are the emperors new clothes.
Take away the data smarts and they are creatively naked.
IKEA, Aussie and now this all serve as proof.
The work isn’t great, but the comments on here are absolutely juvenile.
Judging by the grammar, not a single copywriter worth their salt has commented.
And the rest seem to be almost puerile.
Please, you’re wrecking our industry with such base level insults.
Learn how to insult with class.
I like them. Yeah the 2nd joke was visible… still excruciating to watch, in a good way. The ads are very watchable, the female postie is great with her delivery, and you know what? Average Joe won’t over think it like ad like everyone here has. It’s a shame our default settings cant be to find the good, rather than rip apart the ‘bad’. Everyone needs to lighten up.
So you think it OK for someone to publicly denigrate someone else. If your “default settings” see the depiction of that sort of behavior as being good, then you really should take a long hard look at yourself. BTW most people who go on to Ebay are anything but “average joes”
Dear CHEP, you don’t need to PR everything you do. Other agencies pick and choose what to talk about.
Suggest you hide your turds a bit better and only shout loudly about the good stuff.
Never let reality get in the way of a good idea.
Points for bravery in attempting to turn the uncomfortable thought that the postie knows where you live/work, what you’ve bought and for how much when shopping from Ebay into a joke.
It’s not horrible, but its not great. Could have been so much more.
4/10 items in my basket.
Why the hell would I shop at eBay if they printed my purchase on the label, where’s the privacy!?!
How or why did these get made?
You’ve just lost my business. Signed Roz
I have been a Ebay user for over 3 years, however I’ve decided to cancel my Ebay membership and not ever use Ebay again because I am utterly disgusted with the ad [don’t be a Roz] where the so called “postie” publicly denigrates the woman Roz for not having bought through Ebay. Indeed, if a postie did that to me, I’d thump him/her on the spot!!
Yeah wow that is bad…
they cant even make a two minute add without fucking it up. checkout who selects the required floor in the lift. ps roz cooper is hot
Who plays Roz Cooper? She’s very attractive
Who plays the bearish postie? He’s hot. Love these ads.
Terrible